Arabica Coffee History and Facts

Arabica Coffee History and Facts The Arabica espresso bean is the Adam or Eve everything being equal, in that is likely the main sort of espresso bean at any point expended. Arabica is by a wide margin the predominant bean utilized today, speaking to around 70 percent of worldwide creation. History of the Bean Its sources go back to around 1,000 BC in the good countries of the Kingdom of Kefa, which is available day Ethiopia. In Kefa, the Oromo clan ate the bean, squashed it and blended it in with fat to make circles the size of ping-pong balls. The circles were expended for a similar explanation that espresso is devoured today, as an energizer. The plant species Coffea Arabica got its name around the seventh century when the bean crossed the Red Sea from Ethiopia to introduce day Yemen and lower Arabia, thus the term arabica. The primary set up account of espresso produced using cooked espresso beans originates from Arab researchers, who composed that it was valuable in dragging out their working hours. The Arab development in Yemen of making a mix from broiled beans spread first among the Egyptians and Turks, and later on, discovered its way around the globe. Taste Arabica is viewed as the merlot of espresso, it has a gentle taste, and to espresso consumers, it very well may be describedâ to have a pleasantness, that is light and breezy, similar to the mountains it originates from. Notable Italian espresso cultivator Ernesto Illy wrote in the June 2002 issue of Scientific American: Arabica is a medium-to low-wielding,â rather delicateâ tree from five to six meters tall thatâ requiresâ a calm atmosphere and significant developing consideration. Financially developed espresso shrubberies are pruned to a tallness of 1.5 to 2 meters. Espresso produced using arabica beans has an extraordinary, complicated smell that can be suggestive of blossoms, natural product, nectar, chocolate, caramel or toasted bread. Its caffeine content never surpasses 1.5 percent by weight. On account of its boss quality and taste, arabica sells at a greater expense than its strong, more unpleasant cousin​ Developing Preferences Arabica takes around seven years to develop completely. It develops best in higher elevations yet can be developed as low as ocean level. The plant can endure low temperatures, yet not frost. Two to four years in the wake of planting, the arabica plant delivers little, white, profoundly fragrant blossoms. The sweet scent looks like the sweet smell of jasmine blossoms. In the wake of pruning, berries start to show up. The berries are dull green like the leaves until they start to age, from the outset to yellow and afterward light red lastly obscuring to a shiny, dark red. Now, they are called â€Å"cherry† and are prepared for picking. The prize of the berries are the beans inside, normally two for each berry. Gourmet Coffee Gourmet espressos only top notch gentle assortments of arabica espresso, and among the most popular arabica espresso beans on the planet. The gourmet developing districts incorporate the Jamaican Blue Mountains, Colombian Supremo, Tarrazã º, Costa Rica, Guatemalan, Antigua and Ethiopian Sidamo. Commonly, coffee is produced using a mix of arabica and robusta beans. The robusta types of espresso of beans have up the 30 percent effect of worldwide espresso bean creation.

Horse and groom Essay Example | Topics and Well Written Essays - 1250 words

Pony and man of the hour - Essay Example The groom’s clothing and the horse’s saddle have a gigantic section of yellow substance. The Yellow shading that relates with earth is Chinese generally lovely and extremely renowned shading. The image consequently conveys raised esteem for the both pony and the lucky man. It is a high class living from Chinese society. The shading yellow is connected Chinese aphorism which says, Yellow makes Yin and Yan. The maxim infers that infers that yellow is the center of everything. The shading was positioned above earthy colored, and it implies the impartiality or good karma (Hearn, 39). The substance of Yellow exceptionally connected near gold for when it is matched with red instead of gold shading. In Chinese culture, Yellow shading was the emperor’s fundamental and is held as the metaphorical shade of the five past amazing sovereigns of bygone China. Yellow every now and again embellished illustrious royal residences, sanctuaries and special stepped areas and the shading was applied in the robes and garments of the heads. From worth and worth of yellow shading in the previous long periods of china it application in the workmanship uncovers outrageous enthusiasm increase renown. The Yellow shading likewise speaks to freedom and opportunity from common considerations or mainstream connections and is in this manner exceptionally regarded in Buddhism religion. Monks’ articles of clothing are for the most part yellow, as are additionally components of most Buddhist sanctuaries. The message imparted by the utilization of yellow shading likewise represents chivalry. The pony is significantly Black, aside from fragments of the head, tail and flank. The importance of dark shading and involved message identified with solidarity. As indicated by Taiji image, use of highly contrasting to imply the solidarity and concordance of Yin and Yang however classical Chinese, shows dark as the head of hues and the way of life respected dark more continually than some other similar shading. The pith of the hugeness of dark shading uncovers of Lao Zi’s which concedes that five hues cause individuals to be visually impaired; consequently Dao School chosen dark as the fundamental shade of the Dao. Besides, Black shading which relates

Thing-A-Mah-Bobs

Thing-A-Mah-Bobs I discovered it was rather impossible to make any logical connection between all the things I wanted to share about the last couple weeks. I gave up. Which means you get no logic, sorry. Just think of this post as a meat tray at a party. You grab a couple slices of each kind, a few chunks of cheese, and a handful of crackers and call it a day. Firstly, I’ve been attacking people at grocery stores and farmer’s markets around the island to get their opinions on what it means to them to buy locally. As with any survey, some people are way more receptive than others at sitting for more than 2 minutes. But those who could stand to talk to me for an entire 5 minutes usually had pretty strong opinions about the whole concept of supporting local businesses, artists, and farmers. My all-time favorite answers were: [Q: What is your race?] “I guess I’m Caucasian. I wish I could check African American too. Ya’ know, I had a dream once that my granddad was African American and I was like whoa that’s cool! But it was just a dream. So I guess I’ll check Caucasian” [Q: To you, what factors constitute a high quality shopping experience?] “All; Free Buds” [Q: What education level have you achieved?] “I read a lot” (also no checked answer) [Q: What factors would increase the likelihood of you buying local more often?] “Becoming a better cook” [Q: Why do you or don’t you feel a personal obligation to buy local?] “Whatever anywhere the wind blows is cool” In other news: one of the preferred meats on this island is spam restaurants have as many entrees with spam as Boston has beef (which if you haven’t been before, there is lots of burgers around). I haven’t tried any yet but I’ll be sure to get around to it before I leave. The local dishes here are interesting. The ingredients are things that aren’t unusual they just make very different combinations. One of the strangest I’ve had so far has been Loco Moco. Besides the name sounding really fun, the dish is made of two beef patties over jasmine rice with two over-hard eggs on top and a side of macaroni salad. That is definitely a taste I’ve never had before but I really liked it! (Lets temporarily disregard the fact that my family calls me the human garbage disposal due to the iron-coated nature of my stomach.) A couple weekends ago, I took a morning bus up the countryside to the next big town on the island, Waimea. The ride is a little over an hour and scaled around the beautiful Mauna Kea Mountain. Ill tell you this, there is no greater view than to look out at miles and miles of clear, blue ocean from the side of a mountain. When I arrived, I wandered around the town center (which is basically a couple shopping centers) to see what I could get into for the day. I first found this cool, miniature museum exhibit that told the story of the Hawaiian Cowboy. Next I went to my favorite spot for the summer, the friendly neighborhood Starbucks. I was in for a special treat this time though. A random collection of musicians came together at the table outside next to me and put on a concert for those walking by. To take up more of my day, I decided to ride the shuttle around town. Only problem was, the driver was not as inclined to give me the grand tour so I got dropped off at the end of the line. Much to my surprise, that end was about 7 odd miles from were we started O_o. I did, however learn a few very important lessons on this lovely walk back to the town center. Do NOT stare at a cow in the eyes! And especially don’t look directly at their calves Never walk up to a duck trying to cross the street, it will scare him, and he will fly across the highway without looking :/ Distances are much farther than they appear when driving by. To reward my successful hike, I got my self a fudge sundae from Dixie Queen :D Well, that’s all for now. Hope you could keep up This is Cyd, signing off! (P.S. No ducks were harmed in the making of this blog. All the cars stopped)

Leadership Among Senior Managers in an Organization Free Essay Example, 1750 words

The research will be conducted at Sky Digital which is a digital satellite broadcaster for the UK. They have 8.1 million customers and are still growing. The broadcasting industry is going through a very competitive phase, and it becomes necessary that staff in senior positions stay achievement oriented and focus on personal growth. This is essential because it impacts company performance. The research question examines the level of existing need for achievement and personal growth among 900 senior managers in the cancellation department of Sky Digital. For the purpose of this study 100 randomly selected managers will be surveyed. 1. A one on one interview will be conducted with 100 randomly selected senior managers of the cancellation department for open-ended questions. For closed-ended questions, the response sheet will be left with the manager and anonymity will be maintained. The selection of managers will be based on simple random/probability sampling method. The lottery meth od will be used. A list of all senior managers in the cancellation department will be obtained from the HR department and every 3rd manager will be selected for the survey. We will write a custom essay sample on Leadership Among Senior Managers in an Organization or any topic specifically for you Only $17.96 $11.86/page This is the reason for the project proposed.

Evaluation Of A Systematic Observation Schedule - 2915 Words

Assignment: The systematic observation schedule A proper examination schedule was devised for the notion of examining the attention level of girls and boys in the class. It should be noted that, this schedule also encompassed the extent and nature of interactions between the students and the teachers. To be specific about the topic, it can be stated that a seven year old student of primary school was captured in a video of 5 minutes. The results showed that the boys were troublesome and unlikely to pay attention. It was suggested by a review the aforementioned methodology to answer a research question is the best. It is being employed since the 1930s for the notion of exploring and studying the interactions that occur between the students and teachers. Moreover, it also aids in studying other behaviors in the classroom (Evertson Green, 1986). 1960s marked the dominance of this method in this research domain. One of the definitions of systematic observation is, â€Å"a tool of research that encompasses the directly observed behavior and records that behavior in accordance with the domains or categories that were formulated before the data was being collected† (Bryman, 2008, p. 254). Basically, the notion of systematic observation is to develop and propose give a brief description in concern with the prevalent system of education (Croll, 1986). The observed data can be used for various purposes like analyzing the behavior of teacher, explore the pattern of interaction between theShow MoreRelatedHrm 590 Course Project Part a Essay1144 Words   |  5 Pagesgiven. †¢ Sort and distribute incoming mails and faxes by departments to get to the intended recipient in a timely manner. †¢ Coordinate Director’s calendar Using MS Outlook Calendar to keep appointments, meetings and manage the director’s daily schedule. †¢ Previous Knowledge of administrative and pre-employment assessments is a plus. Required Knowledge, skills and abilities: †¢ Knowledge of a multi-line phone system with at least 2-3 years of receptionist and/or administrative experience. †¢Read MoreThe Effects Of Support Staff On Pupil Engagement And Individual Attention 1502 Words   |  7 Pagespupil engagement and individual attention’. Due to the limited word count the assignment will focus on the key strengths and weaknesses within the article, highlighting both the ontological and epistemological stance taken by the authors. From the evaluation of the article the assignment will conclude as to whether the study has effectively answered the research questions and if it has any impact on the future education practice. The empirical research article has been selected from the peer reviewedRead MoreEssay on Diagnostic/Prescriptive/Evaluative (Dpe)1635 Words   |  7 Pagesreceiving services as students with intellectual disabilities. The reporter reviewed two IEP’s and information has been included that represents a very informal discussion with Ms. D in which she provided information regarding diagnosis/prescription/evaluation and analyses of goal instruction including the implementation and development of goal instruction for students. Also the role that such procedures play in the daily class. In order for these individuals be be successful in an educationalRead MoreThe Effect Of Performance Measurement On The Public Sector1533 Words   |  7 Pagesrather be passive, in other words, stand quiet and get taken advantage of which officials accept. Chapter 8 Essay Questions †¢ Define program evaluation and the reasons why it is an important program management tool. Program evaluation is the use of social science research methods to determine whether a public program is worthwhile or valuable. It is systematic, in other words, a quasi- scientific process. 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The definition process should possess the following key objectives: †¢ Defined objectives †¢ Determination of key success criteria †¢ Evaluation of likely risks †¢ A statement of business need that the project aims to address, and a description of the product, service or other deliverables that will be its output. For the project to be ultimately successful, it requires skilful and competentRead More____________________________________ .. W E B S T E Ru1246 Words   |  5 Pages 1c. People often fall victim to this belief because of the pace in which technology evolves. Most people incorrectly assume that hardware and software systems have already been fully tested and enter the marketplace as reliable systems. Simple evaluation of marketed software like the Windows OS program 8.1 or even 7.1 shows how flawed this outlook is. With the constant patching that occurs, it is a buyer beware environment. The misconception that a system can be quickly thrown together that willRead MoreReflection Paper989 Words   |  4 Pagesand explaining function for observed events. Ones theory should help them to simplify observations and to focus an observers attention along specific dimensions. A counseling theory, then, is a collection of assumptions, interpretations, and hypotheses which helps to explain what is happening in counseling and, which gives an observer a framework in which to make his or her future observations, evaluations, and predictions about client behavior. A counseling theory deals with goals and purposesRead MoreAttention Deficit Hyperactivity Disorder ( Adhd )1411 Words   |  6 Pagesadministering and collecting rating scales from relevant persons, 2) orienting the family and the student to the evaluation, 3) interviewing the student, 4) administering normed test such as IQ, achievement, and continuous performance tests, 5) conducting direct observation in several setting, including school, community, and home if possible, 6) interviewing the parent (s), 7) conducting a medical evaluation, 8) integrating all the data, 9) giving feedback and recommendation† ( as cited in Austin and SciarraRead MoreProject Management Scheduling1657 Words   |   7 PagesIT projects have led different way of direction to prepare a project schedule involving all possible resources and risk factors are also prepared to so that project does not crash. The purpose of this research thesis is to comparatively analyse the various networking scheduling techniques that constitute to a successful project management outcome. There are lot of software’s have come in the market to prepare project schedule, but lacks theoretical aspect. Project management professionals experts

The Importance of Good Extended Essay Topics

The Importance of Good Extended Essay Topics With the aid of such template, you can generate a prosperous paper on any political, religious or some other leader. The point is to have fun with the many areas of the essay until you place them in the very best order. You might think that it's only the cover of your essay, but it's an important component, and you need to treat it correctly. An elongated essay is a sort of academic writing assignment, which success is dependent upon the structure. There is an extensive array of definition essay ideas a student could utilize to compose an essay about. A great research question is crucial to a great Extended Essay. The technique needed to compose an impressive history essay can fluctuate from 1 topic to another. The very best method is to check through some amazing extended essay examples. Therefore, nobody can determine that you buy a history essay sample from us. There are various reasons for which you could be asked to compose a long essay. Because the protracted essay contains far more words than a typical essay, the option of topic has to be such a good argument can be developed and resolved. Definition essay can help to discover another meaning for things from earlier times thus we could make our future better. Then you're able to compare the word with different terms that are very similar to your topic. The definition has to be thorough and long. It's important to always provide a conventional definition of your subject in at the start of the definition essay, even if your definitions vary from the customary meaning. Good Extended Essay Topics Can Be Fun for Everyone You can subsequently make a great argument by comparing the merits and pitfalls of both methods. Inside my opinion, an essay with a superior variety of primary data that is checked agains t other secondary research is an excellent strategy. Besides picking a topic, doing research and figuring out the major question, the structure you pick would greatly determine your degree of succeeding. In any case, adequate research and knowing of the material also play a critical role in writing a great essay. Break down the content into many subtopics to make it simpler for the target audience to adhere to the logical stream of thoughts. The data about the real personalities from their nation are available, and it may really contribute to your paper with respect to credibility and research value. You don't need to acquire super technical with legal argumentative essays, but remember to do your homework on what the recent laws about your preferred topic actually say. Writing a protracted essay can be really demanding, and picking a topic that doesn't align with your interests will certainly intensify the strain that accompanies the practice. Therefore, if there's any reason why you cannot have your extended essay written on time yourself, all you have to do is place your order on our site, and leave the rest to us! There's no need in making a determination, which health problem or phenomena is more urgent at this time or what's left in the shadows and should be enlightened at least in your essay. Your audience can tell by considering the paper whether you were interested in the topic or not If you're having a tough time deciding on the best topic for your essay, then you should think about the next ideas. Pay close attention to all things electronic, and you will be certain to find something debatable of what you see. You won't be able to crank out a 4,000-word essay in a week and receive an A. Reading all reviews is a great place to get started. Opt for a teacher who will choose the opportunity to read several drafts and provide you extensive notes. Say, as an example, you're a high school student, and you should compose a 3-page essay. The Key to Successful Good Extended Essay Topics Find out whether there are competitions or scholarship opportunities in which you are able to put in your essay. Defining a superb partner means you will have to choose what qualities someone must have in order to be suitable for you. By contrast, superior marks give rise to the total score, which might impact a student's college application success. So, both students of medical care programs together with students of any other specialty may have a task to compose an essay on health topic. Good Extended Essay Topics Can Be Fun for Everyone Although good structuring is critical, you ought not concentrate on structuring your ideas at the beginning of your writing. So should you need help with any writing task, don't hesitate to get in touch with our expert services. You might find that lots of the topics can be adapted to suit almost any sort of writing assignment. After you have researched your subject, you should shell out a great deal of time structuring and organizing your essay. Except for selecting a topic, researching, and pinning down the major question, it's vital to choose the structure as a lengthy essay must be long. If you are in possession of a totally free subject, you have to identify the region of your principal interest. Unl ess there's depth in the topic, you will not be able to make a well-rounded argument about the advantages and disadvantages of your topic. Opt for a carefully focused topic where you're able to use two different practical tactics to address it. You may not be in a position to come up with such a topic by yourself. A great history essay topic is a great deal more important than you could think. Talking over your favorite topic with your supervisor should hopefully avoid choosing a poor topic.

Merits and Demerits of the Internet free essay sample

What are the Merits and Demerits of internet Merits †¢ Shopping: Along with getting information on the Internet, you can also shop online. There are many online stores and sites that can be used to look for products as well as buy them using your credit card. You do not need to leave your house and can do all your shopping from the convenience of your home. †¢ Online Chat: There are many chat rooms on the web that can be accessed to meet new people, make new friends, as well as to stay in touch with old friends. more marites of internet are that we can search any thing easily . e get a lot of knowledge from internet. Demerits †¢ Pornography: This is a very serious issue concerning the Internet, especially when it comes to young children. There are thousands of pornographic sites on the Internet that can be easily found and can be a detriment to letting children use the Internet. We will write a custom essay sample on Merits and Demerits of the Internet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Spamming: This refers to sending unsolicited e-mails in bulk, which serve no purpose and unnecessarily clog up the entire system. there are many more demerites of net What are the merits and demerits of electronic media? Television spreads information in an accessible format to viewers quite quickly. When an important event occurs, the audio and visual proceedings of that event can be broadcast in order to inform viewers of the event. This of course requires the proper technicians, reporters/journalists/broadcasters/etc. , equipment, timing, and infrastructure that work behind (and in front of) the scenes to bring a programme to the viewers. When information is presented, such as a political partys platform, television can be quite useful to a viewer. Of course, a fundamental problem arises when a company needs to hire and maintain the infrastructure needed to perform the television service: they need money! Unfortunately for television, there are numerous other sources where one may obtain information (the internet, newspapers, radio, word-of-mouth) and therefore television must find methods of attaining and maintaining viewership. [Of course, viewership allows the company to provide an advertisement space that is very lucrative for other companies. ] These methods may include: †¢ Quick reporting the fastest person wins, sort of thing. This tends to be inaccurate and speculative in nature, but does provide instant viewership. †¢ Sensationalism attention-grabbing, controversial programming. Tends to focus on wild or shocking stories rather than boring (although possibly more important) issues. I could go on, but thats a good place to start. When I say TV, I immediately think entertainment. Therefore it may have started purely as an entertainment method. We will never know 🙂 However, with the current events these days, network/TV bias is playing a large role in politics among other things. Something else you could look into.

Through the Thick and Thin free essay sample

There aren’t many times where trying to be friendly could end up with negative results, but I learned the hard way that sometimes there are people that you just need to avoid. I was in seventh grade when my math teacher had announced that we had a new student. I felt that I could help this new guy and befriend him. It went fine for the first few months, we hung out, played some video games, and the list just goes on. However, after a while my parents started making excuses to avoid having my friend over. They later told me that it was because they didn’t trust him, he seemed like someone who could cause trouble in their eyes, in hindsight I really should have listened. When I finally convinced my parents to let my friend back over I finally started to see some things that my parents saw in him. We will write a custom essay sample on Through the Thick and Thin or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He started with stealing from me and borrowing money off of me with no intention of returning it under the excuse that â€Å"friends don’t ask for their money back.† These things angered me but I was too naive to stop him. Next came treating my other friends like garbage and since I was already in his little circle, I was completely blind to the impact it was having as I joined in their laughter. It took me till one year later that I finally realised his true nature after he and his group had switched their focus from my friends to me. I was teased, made fun of, and tossed aside despite the fact that I had done nothing to deserve it. I finally stopped hanging out with them and severed all ties that I had to that group, I was finally free from the manipulation and pain. After breaking away from the group, I felt that I was all alone with no friends left to turn to. It turns out that I was wrong. One friend who was hit the hardest with all the snide and ugly remarks made by my previous group of â€Å"friends† was still there for me. Even after all the times that I laughed with the group at all the jokes made about my friends weight and how he wasn’t quite as smart as all of us. Here he was, waiting for me to open my eyes. His loyalty to his friend is what drove him through all the hate and the insults. I really couldn’t have asked for anyone more respectable than he is. Even with all the people that I will meet in my life I know that there is one guy who will stick with me to end, no matter what the journey may entail. This is why I feel that the most inspirational and supportive person in my life is my friend, Tyler. The man who enlightened me to a new sense of loyalty and taught me to always defend my friends no matter who the person is.

Making a Dissertation in Finance and Accounting

Making a Dissertation in Finance and Accounting Throughout your stay in college, you have faced different writing tasks and we suggest you managed to cope with them, but it is imperative for you to know that writing a dissertation is an entirely different task. Sorry to burst your bubble, dissertations are hard due to numerous facts which include: the necessity to write 100% for original, the use of extensive research and eliminating all fluff from your writing. Therefore, to help simplify your task, some important tips will be included here to reduce your workload. Dissertations are Original Pieces of Work The average dissertation is a lengthy, formal document that is written to argue a particular thesis or a subject. Its length connotes that you must make use of substantial information to discuss or defend the original thoughts related to your dissertation topic. Therefore, the essence of a dissertation is to judge your critical thinking abilities and your ability to state lessons learned not just an outpouring of facts in your paper. Ideas and Analysis must be backed with Facts Data or organized information provide the backbone for facts, and every dissertation topic must be illuminated with the use of supporting facts making your topic well-argued or providing a discussion through your thought patterns and the conclusion they lead to. Therefore, it is of great importance to do the needed work which may be scientific research or in finance and accounting, statistical research to come up with the facts needed to lend credibility to your work. Lastly, it is important to note that every statement in a dissertation must be backed-up with supporting data. Organize your Work Excellent dissertations are categorized by the amount of work you put into structuring the information you include into the final draft. Regardless of how good your research results are, if they are not presented in such a manner that enhances the readability of your dissertation, your results are automatically undermined. So creating an initial template for drafting your dissertation or using the assigned template provided by your school will go a long way in helping you organize the entire dissertation regardless of its word count. Grammatical Correctness is Key A dissertation is the crowning jewel of everything you have gone   through during the course of a school year or the entire pursuit of your degree. Therefore, you cannot afford being lackadaisical with your use of English when writing the most important piece of your college career. The key to staying on the right side of grammatical correctness  is to constantly edit your work as well as take advantage of the talents of an experienced writer by asking for help in editing your dissertation. In conclusion, the work you are expected to put in when writing a dissertation is a far cry from what you have previously done in your essay writing class. So, a little planning, perseverance and diligence wouldn’t go amiss if achieving the best score possible is your personal goal. To support the information provided here, extra reading materials such as 10 facts for a dissertation in finance and accounting should also be consulted. Finally, if you are having some challenges with coming up with a topic, the article 20 topics for a dissertation in finance and accounting will surely direct you.

Business plan Essay Example | Topics and Well Written Essays - 2000 words - 1

Business plan - Essay Example Asian countries are also witnessing growth in the household sector, it is estimated that consumption will continue to grow at a moderate rate through out the year 2006/07. (Source?) Yellow lupins(YL) have been analysed and proven to be a better product for fish feed than soy in studies conducted by Brett Glencross. The large volume of soy and the intermittent supply of YL has led to SSOM cutting out contracts that were originally in place with WestEx in favour of cheaper continually available soy beans. A market for yellow lupins has therefore not been able to be continually established at this point. The export of wheat is definitely the best market for WestEx in the short to middle term. If some of the profits from the supply of wheat were able to be channelled into lupin R+D there may be potential for the product. Yellow lupin supply has also been affected by the current drought. (King & Gilmour, 2007). Research will need to be conducted into areas including those outlined in the R+D section if a Yellow lupin market is to be established. The new 3 monthly contracts starting in November 2007 between Westex and SSOM for an increasing supply of wheat will go some way to cement the relationship between the two companies. The supply of wheat may be able to be considered a â€Å"cash cow† for WestEx to enable them to further R+D and market development into other products to establish further differentiation of products. SoonSoon Oil has requested a supply of APW from WestEx on a sliding scale starting at 500tpm and increasing by 500tpm to 12000tpm. The wheat is used by SoonSoon to mill into flour for on sale to their clients. The flour market in Malaysia is a significant one. WestEx as explained above focuses on wheat. The particular product seems to have an increasing demand within the Malaysian market. In accordance with a series of statistics published in 2007, the consumption of wheat in Malaysia presents an increasing trend

Don't Know Much About History Essay Example | Topics and Well Written Essays - 1000 words

Don't Know Much About History - Essay Example Nevertheless, in historical ages when American educational system was being conceptualized and developed, no one was interested to view the ideas from various schools of thought as complimentary but everyone was committed to prove that their part of the elephant is the best and they know the creature better than others. The neo-classical philosophers were of the view that schooling system should be designed with the help of their philosophy alone and that of others should be discarded. In the history of American schooling system, four distinct intellectual groups tried to influence the educational system and mechanism of the country. The first group is known as the humanistic school of thought that argued that schooling system must be designed in such a way that it should help in communication, prioritization and internalization of cultural norms and civic concepts in the mind of the next generation. The second group was in love with the novel concept of child development and conveye d that the schooling system must insure psychological and spiritual growth of students. The growth of students must be attained with the help of modifying and designing teaching and schooling according to various different needs of the students (Kliebard pp. 148). Then, another intellectual group emerged and it said that the schools must make the students learn the art and science of being a contributive human being. The focus of this group remained on the societal role of the individual in carrying forward the entire society in terms of economics, arts, and sciences. Finally, the re-constructivist approach appeared that stated that the schools are there to bring a vast scale social and political change in the community every now and then (Kliebard pp. 150). Highlights of Dinner with Philosophers from all Educational School of Thought Eliot invited Hall, Ayres and Counts to the dinner. Everyone was on time except Counts because he was busy in delivering lecture at the university and therefore, got late but rushed into the event approximately half an hour after its commencement. He apologized to everyone on the table, dragged his chair near to the host, and greeted him with warmth and respect. However, when he saw signs of annoyance on others’ faces then he seek refuge into stuffing his plate. The intellectual discussion started after the first round of wine and the host himself initiated it. He initially said that American schooling system is outdated and therefore, needs serious restructuring. He also added that he believes that the notion of ethics and civic virtue should be engraved in the students so that they should not indulge in crimes. Counts jumped into the discussion and argued that ethical standards of the society are closely related and correlated with economic outlook of the society and therefore, a man with a full belly can talk about righteousness. Ayres commented that we should classify our children into various groups in the light of th eir interests and capabilities and modify our teaching practices according to their learning needs. The discussion carried out and soon became a quarrel. The intellectual fight was interrupted by Counts when he noted that not all of the present approaches towards education are divergent but indeed, they are leading to the same objective that is human evolution. Everyone was stunned by the observation because each person was looking to

Dove Campaign For Real Beauty Media Essay

Dove Campaign For Real Beauty Media Essay VIDEO: The video Evolution starts with an ordinary fair girl sitting against a camera. Now the movement starts with some professionals (make-up artists) start applying make-up on her step by step and finally it shows how this ordinary looking girl is converted to a beautiful model. Not only this, the further step involved the digital alteration of a picture of her to make her even better looking. Afterwards, this final picture is used at a billboard and the line below it captures this: No wonder our perception of beauty is distorted. To move further, this final picture is used to advertise an unreal beauty product on a billboard. This whole make-up video was posted on Youtube and it was viewed 40,000 times on the first day of its release and 1,700,000 times within a month of the upload . http://fashionrules.com/wp-content/uploads/2009/10/dove-campaign-for-real-beauty.jpg Message: This viral message was aimed to raise awareness about the Dove Self-Esteem Fund. The objective of the fund was to help women and girls from Canada trying to build a stronger self-esteem and a better positive self-image than the negative one which had been running them anxious. This campaign was created by Ogilvy Mather Toronto for the Canadian market only but it soon became a rage and had a huge impact not only in Canada but all over the world. Effect: The video had a strong effect and it gradually spread much beyond the Canadian Market- the initial target market for this message, thanks to the advent of social media especially the use of YouTube here. The audience got to know that the advertisement in magazines and on the television is not the real thing. The model girls are made better looking than they actually are; but the problem once that women tend to take it as true and thus develop a with low self-esteem as they are not able to understand the true side of it. But this video helped them understand this and thus had a positive impact on their psyche as far as they perceive the beauty as shown to them. Reasons for impact: It becomes an interesting study to find out what were the reasons that made this video so popular. Some major reasons that can be though off are: Emotional connection: For any viral message to be successful, it should be able to connect to the audience on an emotional level. If anyone feels emotional by watching a video, it is bound to encourage the person to share it with like-minded people and feel good about it and this is the way a viral grows making it infectious. This video directly hit the identity and the self-image of girls and women by exposing to them the reality behind the beauty industry and increasing their confidence in their own inner beauty with less emphasis on the external beauty thus helping them create a positive and optimistic self-image and staying away from fake beauties shown by the media. A Sticky and memorable message: In addition to being emotional, the message should be substantial in itself and should be strong enough to directly reach the memory of the audience. In this video, a message was created telling people that the way they see the beauty is not the real one, its just make up and not the real natural stuff, the reality being something else. Most people did or do not know how fake the beauty industry really is. This is why the message made such a big impact on peoples perception and resulted in remembering who sent the message.For Dove,it helped in creating a brand loyalty where audience would remember not only the message but develop a strong brand recall and reputation for Dove. A Novel idea: With this video, Dove did something different and extra-ordinary wherein it not only tried to promote its brand but tried to show the audience that I actually cared for them and wanted to show them the real picture. Audience liked the idea in which the perception about the beautiful ad models was changed and the reality was exposed by this video. This novelty in the idea played a huge role in the spread of this video through online media at such a rapid pace. The Indirect and subtle approach One of the best things that happen with this video was the trust that it developed among the audience and it happened because of the subtle manner in which the brand was conveyed along with the message. There was no direct and over-the-face mention of the products or the company or its name. But at the same time, the message behind the message, from Doves perspective, was that the female segment should get the real picture, should aim to be supermodels, instead just try to enjoy their normal beauty and for that they dont need cosmetics or surgeries, all they need a bar of soap, one which cares for them. The continuity in approach One of the major problems with a viral message is that the enthusiasm generated by the message can easily fall down and thus there should be a disciplined way to counter this. After the fast spread of this videos and the message, the company realized fast that it needs to keep the fire up and thus it released few other videos with same message fast along with behind the scene coverings and also did everything through other ways like interviews, surveys etc. to keep the buzz alive. The likeability The video was very much likeable and it generated a feel good factor among the audience by negating the negative self-image resulting from the wrong perception portrayed by the beauty industry. This was huge and had a big impact on the appeal and attraction of the video. Power of social media: Today, Online internet media is a very powerful tool to spread your message across at a very high speed and across very wide reach. There was a lot of talk about this video on different blogs or through comments and responses in the form of more videos on YouTube that were not only serious ones but were spoofs too like Slob Evolution. Through all this, the power of the video viral grew manifolds and bigger and bigger which created a buzz and thus reached a large audience across the globe. Talking about the other side of this viral, the audience which was exposed to this video viral reported a positive change in their attitude and perception towards the brand, and not only those, this was also among the people that had only heard about it and yet not seen it. Thus through this campaign, Dove proved that viral marketing through social media is a very powerful tool if used it the right manner. It can go a long way in changing the attitudes of people towards a brand with good viral marketing, which results in more sales. Not only this, Even without having appeared anywhere through offline means, the video and it effects were discussed by a good number of TV programs, which includes Good Morning America,  The View, The Ellen DeGeneres Show, and news channels such as  CNN,  NBC, and  News, showing support for the message with an overwhelming majority. It produced double-figure growth in product sales for Dove , and also Unilever reported that its overall sales rose by 5.8%, up from 3.9% the previous year in the duration following the release of  Evolution. Also now, Dove has a page on Facebook which mentions their mission as being committed towards helping all women to realize their real beauty potential by creating products that would deliver genuine improvement to their skin and hair. It believes that beauty must be for everyone, the reason that when one looks and feels the best, one feels better about self. To get an idea about how successful this campaign has been, the count on the fans of this page is 283,808 people. Major characteristics of a viral that enhance its ability to spread Outstanding story like the success of an underdog in some competition etc.Latest on Facebook is the video of interview of a student from a very poor family who went on to become the topper of the IAS exam this year 2010. Stickiness : Sticky  content  refers to content published on a  website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site.  Uploaded links or tagging pictures are such examples as consumers tend to come back to same messages to post some comment Relevance A viral tends to spread fast through online media if it is relevant to the target friends. E.g. messages related to Business may be more relevant for a MBA student and so have higher chances of getting forwarded through e-mails, blogs or commented high on Facebook. Portability Share ability Timing and actuality Seeding hook Natures of viral Today use of social media is almost indispensible especially for the current generation. This can be seen with the ever-increasing users of blogs, Facebook, twitter etc. With the tremendous amount of information easily available on internet today, there is a huge emphasis on sharing today and everyone wants to be more and more aware about various things. But that does not mean that everything on this earth is shared. Rather there has to be some value, some relevance in the message for it to be important enough to be forwarded and propagated. To know about these characteristics, 47 internet users were interviewed( 28 from IIM K personally and 19 through online survey) and they were asked about the top 3 types of messages they are more inclined to share and were given 9 options to choose from. Following were the results:- The results showed that the major types of the viral messages that are likely to be propagated fast through social media are Comic content, socially relevant stuff or some inspirational/motivational information. Further, these users were asked about their medium of their sharing and following were the results:- Around 48% use social networking sites like Facebook, Orkut etc. to share the messages whereas forwarding of e-mails was a distant second and seems to be losing its charm with the advent of other better means of sharing like networking sites etc. But then if looked closely, use of a particular medium for sharing by a user depends on his location and access to various media.To have a better understanding of this, the 47 respondents were then divided into 2 separate sections Students and Working users and the data were collated separately as shown:- The results show the changes in preference of the medium used due to the constained access. For instance figure 1 which has all IIM K students as the respondentd show that majority of them use Facebook or other networking sites as their most preferred medium of message propagation and here e-mail forwards form a very small(only 7%) of their media usage for information sharing. On the contrary,the working respondendts who generally have a constained accees to social netwokring sites instead use more of e-mail forwards.

Willa Cathers Sexual Preference :: Biography Biographies Essays

Willa Cather's Sexual Preference      Ã‚  Ã‚  Ã‚  Ã‚   A highly discussed subject about Willa Cather is whether or not she was a   Ã‚  Ã‚  Ã‚  Ã‚   lesbian. There are arguments for every side of the topic, but given the   Ã‚  Ã‚  Ã‚  Ã‚   amount of information we have, its clarity, and the vagueness of the   Ã‚  Ã‚  Ã‚  Ã‚   period itself, all of it can be used for every side.      Ã‚  Ã‚  Ã‚  Ã‚   One aspect that people questioning Cather's sexual preference concerns   Ã‚  Ã‚  Ã‚  Ã‚   gender identity greatly. This gender labeling system that everyone is   Ã‚  Ã‚  Ã‚  Ã‚   familiar with is very simple and logically sound, but not true to all   Ã‚  Ã‚  Ã‚  Ã‚   points of nature. It creates stereotypes, and stereotypes by definition   Ã‚  Ã‚  Ã‚  Ã‚   are attributes to certain things thought to encompass all that share its   Ã‚  Ã‚  Ã‚  Ã‚   label. The common idea that is bred into everyone's minds during childhood   Ã‚  Ã‚  Ã‚  Ã‚   is that girls act girly and boys act like boys. Girls that play with dolls   Ã‚  Ã‚  Ã‚  Ã‚   and have tea parties are girls, and when they grow up they will like boys.   Ã‚  Ã‚  Ã‚  Ã‚   Boys that play with trucks and army stuff are boys, and when they grow up   Ã‚  Ã‚  Ã‚  Ã‚   they will like girls. But, if girls play with trucks, they will grow up to   Ã‚  Ã‚  Ã‚  Ã‚   be boys and like girls, and boys that play with dolls will grow up to be   Ã‚  Ã‚  Ã‚  Ã‚   girls and like boys. This image generates the idea that these children   Ã‚  Ã‚  Ã‚  Ã‚   will grow up trying to be something they're not.      Ã‚  Ã‚  Ã‚  Ã‚   This mainstream way of thinking has flowed into gender roles, including   Ã‚  Ã‚  Ã‚  Ã‚   roles of the lesbian community. According to these unknown rule makers   Ã‚  Ã‚  Ã‚     that happen to be everywhere like Big Brother, there are butches and there   Ã‚  Ã‚  Ã‚  Ã‚   are femmes. Butches are not attracted to other butches, and vice versa.   Ã‚  Ã‚  Ã‚  Ã‚   Hence, butches take the male role and femmes take the female role,   Ã‚  Ã‚  Ã‚  Ã‚   reproducing a heterosexual couple. Because of his dominant ideology, women   Ã‚  Ã‚  Ã‚  Ã‚   who identify as both or neither are ridiculed and scorned by their own   Ã‚  Ã‚  Ã‚  Ã‚   community. Those that are both are seen as freaks of nature. The set   Ã‚  Ã‚  Ã‚  Ã‚   structure says you must be one or the other.

Street Crime or White Collar Crime

By general definition, a crime is a wronging, proclaimed by law against society. All acts of disobeying the law are crimes. Be it an assault or embezzlement one has committed a wrong. Yet we have learned values and morals from our surroundings which gave us concepts of the degree of harm pertaining to a particular crime. Our normal concept of crime is usually that of a physical one. We as a society, generally conjure images of a personal assault on oneself when defining the concept of a crime. We as a society, generally conceive our concepts by our surroundings. Society is more frequently exposed to street crimes. It is very rare that a day goes by that we do not hear a murder, physical attack or robbery through the media. Those so called street crimes affect our neighborhoods and society every day. Those crimes are contributing to the destruction of society, our cities, and our streets. The street crime is the most harmful of crimes; it is responsible for the disintegration of society as we know it. To demonstrate the harm caused by the society by street crime, one has to look no further than to inner city neighborhoods. Street crimes are responsible for injuries, death, sexual assaults and the loss of personal property through force. They can also be attributed to the decline of local business and the drop in education and pride in ones communities as well. In the lower economic neighborhoods, many resort to crime for financial reasons. Members of the community sell drugs or rob as means of support. These deviants do not inflict these crimes on neighborhoods other than their own. This is the major reason why street crime is so harmful.

Analysis Of Marcys Life Experience - 990 Words

Throughout Marcy’s life she learned many lessons in literacy. From early on in life Marcy’s literacy would go through many changes. Throughout life Marcy would have encouragement from her mother, her 10th grade English teacher, she would have her struggles, and have to be put in a learning lab. Her life would eventually revolve around literacy, as her career choice and decision making would show later on in life. Marcy struggling through school, her determination, her passion, and her thirst to increase her literacy knowledge have made her into the English teacher she is today. The influence of Marcy’s mother was significant in shaping Marcy’s literacy early on in life. Marcy stated â€Å"My mother was very instrumental in getting me started.† Her mother would often read her the Dick and Jane books, which were very memorable for Marcy. A lot of Marcy’s early childhood was spent with her mother. Marcy recalled how her â€Å"mother had a big influence because she was a stay at home mother, so she had the time. â€Å"[†¦]She read me Alice in Wonderland twice, and read me a book of fairytales.† Marcy’s motherly influence made her realize how much she loved literature. However, it would be Marcy’s education that would give her the determination, and the passion, needed to become an English teacher. Marcy began learning how to read and write around the first grade. She attended the public schools in Florence, South Carolina. Marcy struggled throughout her education, but was determined to grow