Racial Profiling in Different Ways - 791 Words

Racial Profiling has been used by law enforcement officials from early 60’s during the civil rights movement. The term â€Å"racial profiling† which was introduced to criticize abusive police practices against people of different race, ethnicity or national origin. One must assess how to understand the practice, and how to keep it distinct from other issues. Racial profiling is defined as â€Å"any police-initiated action that relies on the race, ethnicity, or national origin, rather than the behavior of an individual or information that leads the police to a particular individual who has been identified as being, or having been, engaged in criminal activity.† (Ramirez 5). This definition leads us to discussion on what racial profiling has been over the years and how it cannot be combined with other aspects of discrimination. Racial profiling has been solely based on, (1)The use of race, ethnicity, or national origin and not (2) the use of an individual’s behavior or information that helps apprehend somebody who has been identified as being, or having been, engaged in criminal activity. (1) provides different investigative methods( race, ethnicity or national origin) while (2) tells us about investigative methods and the goals or outcomes of these investigative methods and uses specific information on suspicious activities like individual’s behavior. Including this contrast in the definition raises two problems. Even though because of these classifications this article would beShow MoreRelatedPersuasive Essay On Racial Profiling1488 Words   |  6 PagesRacial profiling existed back in the 18th century when black slaves were abused and o ppressed by white men even those who didn’t own slaves. Throughout history, racial profiling still continues to be a controversial issue today. It’s practiced everyday. Racial profiling means using an individual’s race or ethnicity against them of committing a crime. This means oppressing other races to feel inferior and accusing others to a certain stereotype. Racial profiling is when a black person in ripped jeansRead MoreRacial Profiling Is Not Be Acknowledged As A Law Authorization1476 Words   |  6 PagesRacial profiling emerges as a standout amongst the most dubious issues in the United States of America as well as different parts of the world all the more so in the created nations. Basically, it includes the utilization of the ethnicity, race or nationality of a person as the fundamental variable of law authorization methodology, for example, arbitrary checks, capture and so forth. In the United States of America, racial profiling is generally considere d by numerous individuals as an apparatusRead MoreEthical Issues in Film1518 Words   |  7 PagesRacial profiling is a term society has become familiar with in the past few years; however, it is not a new phenomenon. Racial profiling according to Fredrickson, occurs when law enforcement officials rely on race, skin color, and/or ethnicity as an indication of criminality, reasonable suspicion, or probable cause, except when it is part of the description of a particular suspect (1). There are many opposing views on racial profiling; some believe it to be a useful tool used by law enforcementRead MoreRacial Profiling in Canada Essay examples1300 Words   |  6 Pagesis dispute regarding what defines racial profiling. Critics ask Is it racist, or is a necessary part of law enforcement. Racial profiling is identified by Adele Cassola in her article as unjust whereas Denyse Coles argues that racial profiling is necessary and is not considered racism. According to the Ontario Human Ri ghts Commission â€Å"Racial profiling is based on stereotypical assumptions because of one’s race, colour, ethnicity, etc.† whereas criminal profiling â€Å"relies on actual behaviour or onRead MoreRacial Profiling1321 Words   |  6 PagesANALYSIS OF â€Å"RACIAL PROFILING AND CRIMINAL JUSTICE† 1 Analysis of â€Å"Racial Profiling and Criminal Justice† Domenica Martinez Colorado Mesa University ANALYZING RACIAL PROFILING AND CRIMINAL JUSTICE 2 Research Question I chose to analyze article titled â€Å"Racial Profiling and Criminal Justice† which is written By Jesper Ryberg withinRead MoreRacism And The Criminal Justice System1739 Words   |  7 Pageswith the police and racial profiling. If you turn on the news and flip to a channel where it is reporting on the police and their arrests, you will most likely see more arrests pertaining to minorities than other ethnicities. In the news, we can often see a misrepresentation of ethnic minorities, usually African-Americans, being arrested when compared to others and this has caused problems around societies countless times. For this essay topic, I will be discussing the different issues surroundingRead More Racial Profiling is Necessary1040 Words   |  5 Pagesunderstand racial profiling, it must first be correctly defined. Although different authors use different criteria for the term racial profiling, Merriam-Webster’s definition for the word racial is â€Å"of, relating to, or based on a race (Merriam-Webster, 2006; p.855).† The definition the dictionary puts forth for p rofiling is â€Å"the act of suspecting or targeting a person solely on the basis of observed characteristics or behavior (Merriam-Webster, 2006; p.830).† Based on these definitions, racial profilingRead MoreRacism : Racism Or Racial Profiling923 Words   |  4 Pagesethnicity, gender, religious, and different biological characteristics (ADL archive). The essay will address the impact of racism to individuals and our community, and also further will discuss the nature of racism. Racism or racial profiling is like a cancer that is growing deep in our society. It is more like it’s been passed on from generation to generation, and nothing absolutely has been done about it. Sometimes I do ask myself this question if racism or racial profiling can ever be completely wipedRead MoreRacial Profiling Term Paper1588 Words   |  7 PagesRacial profiling is a popular method used by law officers in order to hypothetically enhance crime prevention by targeting minorities, because they are more likely to commit a crime. According to Wikipedia, racial profiling is defined as: the inclusion of race in the profile of a person considered likely to commit a particular crime or type of crime. In other words, it is targeting specific ethnic groups because they are more likely to commit certain crimes. Racial profiling is a flagrant form ofRead MoreRacial Profiling And Affirmative Action1638 Words   |  7 PagesWhen comparing racial profiling and affirmative action, som e might think that the two terms are not the same; it is possible that some people think that racial profiling is considered wrong, and affirmative action is considered right. However, they are the same, and both are morally wrong, but for different reasons. Racial profiling is morally wrong because in most situations, it is usually used by law enforcement in apprehending a criminal. However, it usually targets someone because of their race

The Problem Of Drinking And Driving - 1608 Words

There are many problems in the world, but I am only going to focus on one major one. Drinking and driving, the percentage of teens in high school who drink and drive has decreased by more than half since 1991 (â€Å"Teen Drinking and Driving†). One in ten high schoolers drink and drive (â€Å"Teen Drinking and Driving†). Young drivers (ages 16-20) are 17 times more likely to die in a crash when they have a blood alcohol concentration of .08% than when they have not been drinking (â€Å"Teen Drinking and Driving†). Adults and teenagers think it okay to still drink and drive, because people believe they are less drunk than they actually are (â€Å"ReachOut.com†). If someone is drinking and they end up getting drunk, in their head, they believe they can do more than what they actually can do. They feel confident they can drive extra carefully and avoid an incident (â€Å"ReachOut.com†). They believe that while they are driving drunk, they can be carefu l about it and not get caught or get in an accident, but when you are drunk, you have absolutely no control over your body at all. So if you are driving while intoxicated, your body can take over and you ll have no control over what you re doing. Their ability to rationalize is suppressed, leading them to make rash decisions (ReachOut.com). They want to escape personal problems (ReachOut.com). They are trying to forget what is on their mind. They are ashamed or afraid to call someone to pick them up (ReachOut.com). In other words they are afraidShow MoreRelatedThe Problem Of Drinking And Driving1648 Words   |  7 Pageswaking up one day and realizing the one person who you love dearly has a severe drinking problem. What about finding out that a fellow friend or family member had their life taken from them because someone made the choice to drive after drinking! What if your child’s life was abruptly ended because their friend decided it was cool to drive after having a f ew beers. Well the fact of the matter is drinking and Driving is one of the biggest killers of many young Americans these days. What drivesRead MoreProblems with Drinking and driving1340 Words   |  6 Pages  Driving under the influence, driving while intoxicated, drunken driving, drunk driving, operating under the influence, drinking and driving, or impaired driving is the crime of driving a motor vehicle while impaired by alcohol or other drugs including those prescribed by physicians. In the case of alcohol, a drunk drivers level of intoxication is typically determined by a measurement of blood alcohol content or BAC. A BAC measurement in excess of a specific threshold level, such as 0.05% or 0Read MoreDrinking And Driving1335 Words   |  6 Pages Drink and Driving is and Ongoing Problem Erica Esposito Kean University Abstract This paper explores the research and find results on how drinking and driving has become a big problem in the United States. Drinking and driving effects a person’s ability to operate a vehicle and therefore drunk drivers need to be educated on the repercussions with drinking and driving. Every day drunk drivers are arrested, either for traffic violations, reckless driving, and random stops on theRead MoreTeen Drinking And Driving921 Words   |  4 Pages*date* Teen drinking and driving Drinking and driving is one of the biggest social issues for teens across the United States. Getting behind the wheel of a vehicle after consuming alcohol is a very dangerous thing no matter what age you are. However, teens do not think about the consequences of drinking and driving until it is already too late. Many things contribute to this growing problem of teen drinking and driving. First, there is a lack of education about drinking and driving in schools todayRead MoreDrinking And Driving Is Dangerous1690 Words   |  7 PagesDrinking and Driving is Very Deadly It is very disappointing to see people drinking and driving these days. Have you ever known someone who was injured or have you lost someone so close to you and the cause of his or her death was drinking and driving? It is tragic to see the families who suffer because of injury or the loss of their loved ones because of alcohol. More and more accidents are occurring because of drinking and driving. These accidents often result in injuries and/or death. ForRead MoreResearch Paper Drinking Age1565 Words   |  7 PagesThe legal drinking age refers to the youngest age at which a person is legally allowed to buy and consumes alcoholic beverages. The drinking age varies from country to country. Here in the United States the legal drinking age is twenty-one. There has been much debate on whether the drinking age in the United States should be lowered from twenty-one to eighteen. People in favor of keeping the drinking age at twenty-one believe that there will be less alcohol rel ated injuries and deaths fromRead MoreCause And Effect Of Impaired Driving925 Words   |  4 Pagesseverely injured every day because either they are driving under the influence (DUI) or they are victims of those people who drink and drive. The United States is the country which has the most accidents caused by DUI. According to the article â€Å"Alcohol Involvement in Fatal Crashes†, the U.S has the most impaired driving accidents. Statistics in the article â€Å"Impaired Driving† show that around 10,076 people were killed in ‘alcohol – impaired’ driving in 2013 in the United States. Research shows thatRead MoreDrinking And Driving1180 Words   |  5 PagesDrinking and driving is not always a right thing. When people drink and drive the action of it could get extremely dangerous. Wrecks are one of the main problems that can happen when some people are drunk because some can lose control of what they are trying to do and end up wrecking. Another p roblem is driving under the influence of being on drugs. This can cause serious damage. When people are on drugs, they lose train of thought and half of the time, they forget what they are doing. It does notRead MoreWhy Lower the Legal Drinking Age?801 Words   |  3 Pageslower the drinking age below 21 lose 10% of their annual federal highway appropriations (Haevens). This is the main reason the legal drinking age has not been lower below 21 years of age.a large number of the general population desires a lower drinking age. In the 25 years since the legal drinking age was set at 21, seven states have tried to lower it. (Wechsier ).It is unfair for the federal government to withhold money from states if they exercise their rights to set the legal drinking age to whatRead MoreDrinking And Driving Should Not Be Taken Lightly1500 Words   |  6 Pages Drinking and Driving Have you or someone you know been personally affected by someone who was drinking and driving? If you have then you understand the seriousness of why this is a major problem and should not be taken lightly. Many people have the understanding that they should not drink and drive when they are sober, when they start drinking however, their opinions most of the time change. Alcohol distorts a person s judgement and allows their perception to be altered, people who are under

Animals and Language free essay sample

Birds, bees, bats, apes, worms, even humans have a communication system. We all share the art of language in one form or another. Some scientists say that language is what sets humans apart from every other species. Other researchers wonder if animals can learn the human language. What sets us apart from animals? What set us apart are the rules and grammars that we human have, which makes it not possible for animals to learn the human language. Another factor that contributes to why animals cannot learn human language or why people believe they do is due to the anatomic structure of animals and also due to operant conditioning. These factors will prove why animals cannot learn language. Many animals use gestures, grunts, dances, whistles, or even cry to send a message to their other members. Humans have an unbounded discrete combinatorial system. We are able to take many morphemes, combine them together to make other meaningful words. Also, humans have rules and structures which enable us to make sentences. Even with American Sign Language, this language has its own structures and rules. Most animals, such as chickadees, bees’ bats, and other types of birds, are bounded animals. These animals cannot construct new messages. Their way of communication is either through calling or singing. Another example would be the honeybees. Honeybees communicate through dancing. It is evident to show that honeybees do have a discrete combinatorial system. Honeybees are able to put together different dances to convey a message but they are bounded. Animals that have discrete structures are bounded and those that are bounded are discrete. A study was done on an African Grey parrot named Alex. He was taught many symbols, colors, and numbers. Alex did not have that intelligibility to construct long sentences. Alex had the same intelligence of that of a five year old. His level of intelligibility remained constant. After early attempts to teach chimpanzee’s oral language, many researchers such as Gardners researchers have turned to sign language. The Gardners raised a chimp named Washoe and tried teaching her sign language. As time progressed, Washoe had acquired roughly around 160 signs. Once Washoe learned a certain sign, she used that sign to ask for more of what she wanted. For example, the sign she learned to ask for more tickling was the same sign she used to ask for more food or to play. Sarah was another chimp that was taught language by using symbols to represent a word or meaning. Because the symbols were right in front of her face, Sarah was able to arrange the symbols to make some sort of sentence. When Sarah was not given her signs, she was mute, unable to communicate. Nim was also a chimp who was taught language. As he grew, his sentences were still that of a 2-3 year old child. Also Nim was able to learn through imitation. Most of his language came from imitating his teachers. Through imitation, chimpanzees were also able to learn language. In the article, How Nim Chimpsky Changed My Mind, Terrace stated that Nims length of utterances recorded when he was 22 months remained constant. Terrace also stated after Nims return from New York, the average length of Nims utterance was between 1. 1 and 1. 6 signs. As Nim grew, his utterance did not increase like that of a child. One major reason why apes are not able to produce speech is due to the anatomic structure of their vocal folds. The human vocal folds are low in the neck, whereas the vocal folds of apes are high in the neck just like that of a newborn baby. Because our larynx is lower in the neck, humans are able to make speech possible by allowing greater diversity of vowels to contract in our vocal folds. We humans may believe that the chimpanzees are able to understand grammar and are able to use it correctly but they do not. Psychologist Terrace stated that what seemed like a conversation from humans point of view was actually an attempt for the chimpanzees to communicate â€Å"their demand quickly†. Through research, it is evident to see that animals cannot learn language. If they do learn language, they do so due to operant conditioning. If a researcher rewards a chimp for every time that chimp or animal is grammatically correct, that animal will always use that sign, symbol, etc. o obtain his/her reward. No one can say or it has not been proven that animals can learn a language. Washoe and Nim signed to obtain a reward. Alex, the parrot, was rewarded nuts when he performed a task. Rico, the Border collie was also rewarded when he fetched the right item. Because of operant conditioning, many animals familiarize themselves with items they are asked to point out or fetch. Wit hout operant conditioning of some sort, many animals that have been studied would not have learned language. So can animals learn language? Yes they can depend what definition of language you apply. It is proven to see that animals can learn vocabulary. Alex the parrot learned many vocabulary words; Washoe and Nims also learned words through ASL. Children are not taught language, they acquire it. In the case of animals such as Kanzi, Nim, Washoe and other species, these animals have to be taught explicitly. They have to be taught either directly or indirectly. Even after being taught, they may produce complex meaningful communication combination but they will not possess full blown language structures and rules that we human possess. References

Societies In Pride And Prejudice Essays - Pride And Prejudice

Societies In Pride And Prejudice Two Societies The novel Pride and Prejudice, by Jane Austen, divides mainly into two societies. The characters in the novel are in conflict due to their income, in that, being part of the lower class submits some characters to prejudice and they rich are too proud. The following information will explain how the characters in the novel are ranked by their income. The first of the two classes is the middle society. Mr. and Mrs. Bennett, and their five daughters, are a part of this class. Mrs. Bennett, having five daughters, wants them to marry the best they can. She realizes that the only way her daughters will be happy is to marry men with money. Elizabeth Bennett, the main heroin, is terribly embarrassed by her family's social stature and their actions. She feels that her mother is too overbearing in her quest to find her daughters husbands. In addition, Mr. Collins, Mr. Bennett's cousin, embarrasses Elizabeth with a proposal of marriage. She feels that Mr. Collins is being ridiculous. Her family receives prejudice because they are poor, and for no other reason. The second class is obviously the upper class. As part of this class, Fitzwilliam Darcy is a person who will not socialize with anyone outside of his social standards. He is very prudent and cold. He will not dance with the Bennett sisters because he knows their economic status. Mr. Bingley starts to fall in love with Jane Bennett, Elizabeth's sister, but is discouraged by his sisters and Darcy. They tell him that she is not good enough for him. Darcy himself tries hard to keep his guard up, but it breaks down and he falls in love with Elizabeth. Darcy, realizing his love, forces it upon Elizabeth. He stresses that she should marry him because of the superiority of his family over hers. In addition, he has not been able to conquer his, obviously wrong, love for her. She is disgusted with him and refused. This how the upper class shows prejudice to the lower class. Consequently, Pride and Prejudice evidently has a conflict between the upper and lower class. The upper wants nothing to do with the lower. It is obvious that the rich are too proud to talk to the middle class. The conflict goes on until they realize that they are being imprudent and change their ways. English Essays

An Essay on talk show as a part of the public sphere Essays

An Essay on talk show as a part of the public sphere Essays An Essay on talk show as a part of the public sphere Essay An Essay on talk show as a part of the public sphere Essay Essay Topic: Public Speaking Talk Has the holy book not lament that the people will not believe except the gospel is preached to them? Has it not also said that people perish for lack of knowledge? Talk show should be classified as a part of public sphere and in discussing this one should note that there is hardly any piece of work which relates to talk show as a public sphere that does not lay emphasis on Habermass theory. Habermas said that the media shows blurring activities in the public sphere: as it is being trivialized with unimportant news, activities rather than serious political issues. This was disputed by others who thought that even though talk shows did not meet Habermass criteria, it still contributes meaningfully to the public sphere through means of active public participation. In this essay Habermas would be a central figure in the discussion and also other theorist whose academic literature discusses on pubic sphere would be considered. There would be vast discussion on the dimensions that make up the public sphere other academic and popular literature would be used, history, benefits of talk show, analysis of a talk show amongst others would also be discussed. Tyra banks show and Oprah Winfrey show would be used as yard sticks to measure Habermas theory of rational critical public sphere. What then is talk show and what is public sphere. First let us examine talk show. Talk show A talk show is a television or radio program were one person or group of people come together to discuss topics put forth by a talk show host. Some times, talk shows feature a panel of guests, usually consisting of a group of people who are learned or have great experience in relation to whatever issue is being discussed. (Wikipedia). It can be said to a forum where certain individuals are called upon by an initiator to deliberate over issue(s). The oxford advance learners dictionary defines talk show as a television or radio program in which a presenter introduces a particular topic which is then discuss by the audience. The Museum of Broadcast Communication sees talk show as any unscripted conversation directed to the audience. Talk show is therefore a show organized principally around talk. Certain points are common in all these definitions the fact that talk show involves people, talking, audience, media, issues and host. Usually, talk show features a panel of guests consisting of people who are learned, relevant and experienced in relation to the topic on the show for that episode, at other times, a single guest is asked to discuss his work or area of expertise with the host. For instance, a gynecologist may be asked to speak on the issue of pregnancy and other related issues on the female human being or a lawyer having to speak on the issue of human rights. Talk show can be regarded as a part of journalism which has evolved in a popular direction as its tentacles are spread across the different issues of societal concerns ranging from public affairs(politics) to entertainment Forms of Talk Show There are several types of talk shows. Some are outlandish like the defunct the Graham Newton Effect while others are traditional like the Late Night Show with David Letterman but the common ones now is the informal guest host format in which the host welcomes celebrities or other talk worthy individuals in an informal discussion like Kakaki Africa shown daily on AIT. The second most common form of talk show is the Public Affair in which a host(s) interviews people in the news, shows of this format are Good Morning America or Meet the People and Peoples Parliament shown daily on AIT. Others are issue oriented talk shows like Oprah Winfrey, Jerry Springer, Ricki Lake, Maury, Tyra Banks, Rachael Ray shows and many others. Public Sphere First and foremost when we use the word publics it is people who are not in the same families, communities, and clubs; people who are not the same as each other. As such, they are central to the functioning of modern societies. The term public sphere is a metaphor that we use to think about the way that information and ideas circulate in larger societies, it is used in everyday to describe information when it is made generally available to the public. When referring to the term it could also be seen as a forum or arena or aspect of political life where people come together to freely discuss and identify societal problems and through these discussions political decision may or may not be influenced. Political sphere is a contrast to personal, domestic, individual or private issues; it bothers on any issue that occupies public space and interest. Public sphere is therefore formed around the dialogue surrounding issues rather than the identity of the population engaging in the discourse . Though public sphere is ignored in dictionaries, it is at the centre of any democratic society, it is therefore a discursive arena in which the talking populace converges to discuss matters of public interest and where possible reach a common judgment. The public sphere is seen as a theatre in modern society in which political participation is enacted through talking, a place where public opinion is formed; a bridge between the ruled and the rulers. Through the vehicle of opinion, public sphere puts the State in touch with the needs and aspirations of the society creating impression that the populace has a voice in the affair of the country. How did talk show in public sphere begin? What is known as talk show in public sphere today can be traced back to history to the time when men began to exist having to deliberate on issues affecting their common interest. The term talk show was a relatively late invention coming into the media in the mid 1960s. Before then some spontaneous talks was common in broadcasting for instance, all radio program from 1927 1956 talk show of one kind or another made up 40 60% of the day time schedule comprising general variety, human participation and human interest. From 1973 1974, networking television filled over half of its day time program hours and 15 -20% of its evening schedule with talk shows of assorted types. By the summer of 1993, the television page of USA today had listed seventeen (17) talk shows and from 1948 1993, over two hundred talk shows had appear on the air. Talk shows as a part of public sphere has indeed pass through a lot of circles, to get to the present stage. The first circle starting from 1948 1952 and feature hosts like Authur Godfrey, Dare Garroway, and Edward B. Murrow. These were the pioneers of talk shows in public sphere. The second circle covers the period from 1952 1972 and features great hosts like Johnny Carson, Barbara Walters and Mike Wallace among others. These persons were linked to programs that became an established profit centre for their networks. The third circle was from 1970 1980. This was a boom period, a time that saw the birth of new technologies of production and cheaper television studio, new methods of distribution via satellite and cable transmission and regulatory decisions. Chief among the host of this period was Phil Donahue. The fourth and last circle commonly referred to a post network era 1980 till date. Donahues success was emulated by others, the most notable being Oprah Winfrey whose popularity in talk show business has make her the most financially successful talk show host in TV. Others are Racheal Ray and Ricki Lake whose popular chips include issues on international conflict such as homosexuality and bisexuality. Taking us to the foreign scene, let us speak about how talk show began and evolved in Nigeria. Talk show as a part of public sphere in Nigeria can be dated back to the beginning of mass media. A major breakthrough of talk show in public sphere began in April 2000 with the birth of New Dawn with nearly one thousand shows. Top among the hosts of this period was Funmi Iyanda. Today, it is on record that Bunmis television talk show grew to become a strong voice of the people, a beckon of hope and a brand with integrity. Bunmis show came to limelight when she featured an eight year old Senu Gonoda who suffered from a congenital hole in the heart the effect of the show on the society was indeed overwhelming. People who are considered as the marginalized voice have used talk show as a means to reach out to high power (the government) to air their own opinion which in turn positively influenced the decision about the issue of concern. Talk show can thus be seen as a part of the public spher e because the media here has been used as a means of resolving an issue which was a problem of the society Are talk shows a part of the public sphere? In the work of a German philosopher Jurgen Habermas (who is a central figure in this discussion) in his theory of public sphere (1964/1989) he conceptualizes the public sphere as that realm of social life where the exchange of information and views of questions of common concern can take place so that public opinion can be formed. The public sphere takes place when citizens exercising the rights of assembly association gather as public bodies to discuss issues of the day specifically those of political concern. Yet his concepts of public sphere insists on the analytic centrality of reasoned, critical discourse, it exists in the active reasoning of the public and it is in such discourse that public opinion is generated which in turn shapes the policies of the state and the development of society as a whole. Public sphere is not of course a sphere; it is a metaphorical term that is used to describe the virtual space where people can interact (Hartley, 1992: pp1). A place where peoples conversations, ideas and minds meet- that is public space (Robbins, 1993: xvi). It is the place where information, ideas and debate circulate in society and where political opinion can be formed (Dahlgren, 1995: ix). Speaking in terms of interaction, there are three areas of analytic concern within the interaction dimension of the public sphere: discursive, spatial and communal. The discursive has to do with the nature of the talk which circulates, is the talk political, social and therapeutic? In the discussion of a particular topic there has to be unity and coherence in the questions, views and suggestion; spatial refers to the sites and settings of the social interaction. Where do people meet? What factors foster of hinder their interaction in these spaces? The spatial is seldom separable form the discursive, both together serve to define contexts and occasions, for example, an emotional type of talk the atmosphere would be conducive enough, the people would be comfortably sited; the communal aspect has to do with the nature of the social bonds between citizens, there has to be oneness amongst the people, that is having similar opinions on a particular issue, people talk to each other and thus give each other a sense of how there are thinking. Thus, the term public sphere, there must be interaction to permit and foster the processes of sense-making. The talk show clearly fits into the description mentioned above; as interaction is the key element, the site or the show is clearly defined and different issues are discussed in the shows. For public sphere theorist there are two dominant models of how such a sphere would operate to serve democratic ends. In Habermas view, the goal to be achieved would be an arena in which every voice was given equal access and all opinion would be heard and deliberated on, in ways that allowed for the development of public opinion. However, following a more Gramascian view how hegemonic norms- which are always unstable, dynamic and contested- develop, work through a process by various groups with varying agendas and view contest for a voice with an always negotiated, multifaceted and contradictory results. There are some major themes which are pertinent in both academic literature and popular saying about the public sphere, these are; that the public sphere is too trivialized- consumers are more interested in unimportant information about celebrity, scandals rather than the more serious issues (public affairs); it is too commercialized- critics thought that through the commercialization of the public sphere, it began to represent public opinion rather than to provide a free forum for the emergence of public opinion and also the media do not care about the material in the public sphere, it focuses more on monetary value; it depends greatly on spectacle instead of ratio argumentation; it is too fragmented- and it has caused people to become apathetic about serious public issues- people no longer care about the important issues. But other critics have said the public sphere been trivialized is not entirely bad as it has paved way for feminist in public debates. Habermass writing provides a vision of the ideal public sphere- a vision that is common both to academic and popular thinking. the public sphere should ideally deal only with serious issues of real importance- only party politics and not celebrity issues, sport or entertainment. It should not be sensational, easily accessible or commercialized. It should refuse to dumb down to consumers and rather demand that they work harder to improve themselves. It should only engage in rational, logical arguments: not emotional or spectacular appeals. And it should be unified and different kinds of culture. Despite the fact that Habermas stressed the standard that cuts out to be public sphere one should not forget the fact that talk shows also contribute immensely to public participation and expression. It has also been conceived that talk show may be considered as a different form of public sphere. According to Livingstone and Lunt (1993), they suggested that talk shows are a candidate for oppositional public sphere, emphasizing the expression of interested point of view that give voice to participants perspectives and aiming at compromise rather than consensus. Habermass bourgeois theory is different for the oppositional public sphere, while Habermass theory centers on rational critical discussion in which in an argument other position should be considered, the oppositional public sphere just aims for negotiation compromise. The oppositional public sphere favors feminist theory and women, the female viewers love the chance to hear the voices of ordinary people speak on everyday life Gerard Hauser proposed a different direction for the public sphere than previous models. He proposed that public spheres were formed around the dialogue surrounding issues, rather than the identity of the population that is engaging in the discourse. Emphasizing the rhetorically of public spheres foregrounds their activity. Rather than arguing for an all inclusive public sphere, or the analysis of tension between public spheres, he suggested that publics were formed by active members of society around issues. They are a group of interested individuals who engage in vernacular discourse about a specific issue. Publics may be repressed, distorted, or responsible, but any evaluation of their actual state requires that we inspect the rhetorical environment as well as the rhetorical act out of which they evolved, for these are the conditions that constitute their individual character. These people formed rhetorical public spheres that were based in discourse, not necessarily orderly discourse but any interactions whereby the interested public engages each other. This interaction can take the form of institutional actors as well as the basic street rhetoric that open[s] a dialogue between competing factions. The spheres themselves formed around the issues that were being deliberated. The discussion itself would reproduce itself across the spectrum of interested publics even though we lack personal acquaintance with all but a few of its participants and are seldom in contexts where we and they directly interact, we join these exchanges because they are discussing the same matters. In order to communicate within the public sphere, those who enter any given arena must share a reference world for their discourse to produce awareness for shared interests and public opinions about them. There are different genre of talk shows which can be divided into different spectrums; Public affairs format, conflict issue oriented (trash talk show) therapeutic format which centers on social problems in personal perspective. Most of the scholarly writings available labels talk show as trash television but it is worthy to note that one mans trash is another mans pot of gold, there is this conjured image of talk show as a place were demented individual with deviant behaviors scream at each other but this is not the case all the time as some have been seen to depict positive effects and enhances public participation which can be termed as public sphere. Studies have shown that talk shows offer potential for public sphering because it is one of the few spaces were ordinary people engage in conversation on television or radio, creates awareness of certain issues that are rarely included in topics of other forms of public sphere. Leurdijk (2000) qualifies talk shows as a postmodern public platform for debate; she concludes that the talk shows offers opportunity for women and men of different background to get their own voices heard, in a framework that allows for more diversity than traditional news media do. In other words, talk shows should be seen not just in the light of it been a public sphere but as a way in which voice is given to those who would not ordinarily be heard (an ordinary citizen is given a microphone an has the opportunity to ask a top government official a question), it gives people the opportunity to express their opinion /views on issue of concern. Talk show are more like a college of opinion, experiences and thru the sharing of individual experiences it allows not only new topics but different styles of talking about them. The restrictions of the bourgeois public sphere as discussed in the work of Habermas (1989) and his critics Calhorn (1992) are alleviated in favor of a more diverse spectrum of topics and styles considered appropriate for public concern and debate. Carpignano et al (1990) privilege the talk show as a new site within the public sphere which embodies strong democratic potentials. Amongst other things, they point to the fact that these programs are geared towards public debate using conversational discursive modes- they establish bonds of familiarity with television audience and the studio audience via its talk; also most times common sense prevails over expertise.

RANDOMNESS

RANDOMNESS Nathan Bransford wrote recently about the randomness of bestsellers. In other words, there isnt some magical power that preordains the qualities of a story that breaks records and defies the odds. Sometimes a perfect storm just comes together. Like the mega waves he describes at sea, the ones that appear from nowhere and make a huge impression in that vast, monstrous water, they just happen and cant be fore casted. http://blog.nathanbransford.com/2012/06/randomness-of-bestsellers.html And yet, we keep trying to understand the process. Whats worse,in my opinion, and this is a BIG gripe with me, is that we also bash traditional publishers for producing books that do not do well. Thats talking out of both sides of our mouths. We try to think we can duplicate bestseller status, and really learn how to define the path to such a level, as if there was a manual somewhere. That logic should also mean that if we can predict great books, then we know enough to avoid a bad one. The deal is, people, is that we can only write our best.Publishers can only attempt to predict what will sell. eaders can only pretend to recognize a debut book as a bestseller. The fact is that nobody has mastered how to make a bestseller. There is no HOW TO WRITE A BESTSELLER FOR DUMMIES. Just spoke to someone this week who justified self-publishing Hes only trying to assuage his own conscience, the one thats attempting to rationalize into a hazy reality that he probably has no chance with traditional publishing. So he says theyve lost touch, can no longer produce quality material, thus leaving him no choice but to proceed with self-publishing since it has equal credibility. This is my reality . . . and my explanation of publishing: The more seasoned, experienced people who lay their eyes and hands on your manuscript, the better the book. Note, I did not say traditional or self-published. Multiple layers of review and decision making goes into traditional publishing. If you self-publish, make sure you put the same degree of attention into your manuscript as a traditional publishing house would put into it. Hire editors. Hire a cover designer. Hire a for matter. That is, unless you are experienced yourself. That doesnt mean read instructions and learn as you go. Sure, you CAN learn as you go, but do not go it alone. Youll never see the landmines, no matter how many blog posts you read about the business. This business isnt about randomness. Its about diligence and focus to detail. Nothing is fool-proof. Failure exists. Less than satisfactory happens. But your odds improve the more experience you put into your books development, writing,and promotion. Instead of trying to orchestrate a bestseller, just write your best. Then recognize what you should and should not do. Be daring in your writing. Be grounded in your publishing, no matter which route you take.

Multiculturalism in Organisations Essay Example | Topics and Well Written Essays - 1750 words

Multiculturalism in Organisations - Essay Example This interaction has resulted into business as products and services exchange hands and organisations look into crossing borders (Amaram, 2007). Organisations have encountered cultural diversity within global markets and decided to capture the benefits associated with it (Laungani, 2007). People from different cultures, races, ethnicity and nationalities are working in the same organisations thus resulting to multiculturalism. These organisations can be termed as multicultural organisations. In a broader context, a multicultural organisation is one whose mission, services, products and operations manifest the interests and contributions of various ethnic, social and cultural groups. It involves people from diverse cultural groupings as full players in the decision-making process that forms the organisation (Fassinger, 2008). After reading the definition, it seems obvious that multicultural organisations have many aspects so the question asked is, what are the characteristics of these organisations? There are six characteristics of multicultural organisations discussed in this paper. ... An example is Language training, which is crucial when employing foreign nationals as it assists in enhancing communication with other employees (Cox, 2009). Full Structural Integration This ascertains that individuals’ job statuses have no correlation with their ethnic and social group. These organisations ensure that even the minorities are comfortably represented in the organisations’ levels and functions. This aims at providing equal opportunities for all employees to hold offices and positions based on qualifications, skills and abilities. In multicultural organisations, every employee is regarded as a key player in the success of the organisation and their roles are given according to academic qualification, work experience, skills and abilities. Coming from a different cultural background does not hinder an individual from climbing the corporate ladder. It is viewed as an added advantage because the individual brings insight and a different perspective of viewing things (Cox, 2009). This goal can be achieved by evenly distributing education and skill level. Integration in Informal Networks This involves including the minority group members in informal gatherings and networks organised by the organisation. These may include mentoring programmes that are directed to the minorities, support groups and other social events (Amaram, 2007). In preparation for such occasions, it is vital to select suitable locations and activities with all minority groups in mind to help nurture multiculturalism. Such events help the minorities feel as part of the organisation and assist in eliminating barriers, therefore, fostering easy socialisation (Cox, 2009). Absence of Prejudice and

Sir Francis Bacon Essay Example | Topics and Well Written Essays - 500 words

Sir Francis Bacon - Essay Example Bacon's thoughts on science are closely associated with those of Galileo. A benefit of the early Renaissance was the rediscovery of the writings of those living in antiquity. With the new reading of Galileo, Sir Francis Bacon rejected the form of speculative reasoning that dominated the Middle Ages. Bacon believed that if you wanted to really know about something in nature, you needed to approach your study in a methodical manner, gathering real data that was observable and recordable. He states in his book The Great Insaturation, "There are and can be only two ways of searching into and discovering truth. The one flees from the senses and particulars to the most general axioms [laws]†¦The other derives axioms from the senses and particulars. This is the true way but yet untried. Bacon believed that if you wanted to understand soil or rocks, you would gather many different samples or specimens, study them and then let the facts of your study form new ideas about the natural worl d. Bacon melded his ideas with those of Galileo, formalizing them into a general theory of inductive reasoning that became known as empiricism (McKay 1992). Empiricism is the backbone of the scientific method utilized by students and scientists universally in modern times. Sir Francis Bacon believed that this new approach to knowing and understanding the natural world would radically change societies. He believed firmly that this new knowledge would give humans greater control over the natural elements .

Critique of Klemperers Auction Design Essay Example for Free

Critique of Klemperers Auction Design Essay What Really Matters in Auction Design, Paul Klemperer, Journal of Economic Perspective Volume 16, Number 1 Winter 2002, pp. 169-189 I really like this article because I agree with most of what it says. Auctions, in recent times, have become very popular and I dont need to interview anyone about this, I just need to examine myself to find out. Over the past few years, to be brutally honest, I have been absolutely addicted to eBay. com, an online shopping site made famous by the way in operates. Not only are all transactions made online, which is very convenient, but the way things are sold is what makes the shopping experience at eBay so unique, and fun. As the article mentions, auctions (like eBay) can be potentially good for both buyers and sellers. An auction can involve many buyers, for instance the auction of a house, whereas in the olden days, a negotiation over a house was usually between two people (bilateral negotiation) today there can be many sellers all competing for the same prize. This is good for the seller because now there is much more competition for the prize, therefore the seller will think hes getting the highest price for the same item. I think this is true because as human psychology goes, humans (generally speaking), tend to handle things better if they come in small increments, using the purchase of a house as an example, one would be somewhat overwhelmed at seeing a price tag of $1,000,000 for a house. However, instead of selling a house straight off a price-tag, if the auction method was taken, bidding might start at say $200,000, which sounds incredibly cheap. After that, the auction could rise in very small increments, say $3,000, which wouldnt be very over-whelming for the human mind to take in. And with this method, it is much easier to convince the human mind to believe that the house is worth $1,000,000, or more! However, as the article mentions, one should not be over-excited at the prospect of auctioning everything. Like most things, auctions can have their pit-falls. A major pitfall is bidder collusion. This is where buyers, or bidders, group together to cooperate with one another. This is a serious problem because this is regarded as anti-competitive behaviour which is a serious crime against the law. Sometimes, the ending winning price will be lower than what the seller had paid for it in the first place, making it an unprofitable auction. This could happen when for example, there are 10 Nike shoes for sale, and 10 bidders interested in Nike shoes. Collusion takes place when the 10 sly bidders come together and cooperate with each other so that each will go home with a pair of shoes at the lowest possible price, often the starting price of the auction, which often is very low. This is detrimental to the profits the seller was hoping to make because essentially, there is not enough competition, and it is very hard to prove in court that the bidders were colluding. I think this rarely on eBay, it hasnt happened to my knowledge, this could be because eBay has the power to monitor conversations between online members and any anti-competitive behaviour is detected and the members guilty will get into trouble, possibly kicked out and disallowed from using eBay again. A possible solution to this, as the article mentions is the tactic of hiding certain bits of information from the bidders. The use of the sealed-bid auction can be used so that bidders dont know what the current price/bid is and therefore they wont know what price they can and should collude at, because anyone can secretly enter a bid slightly higher than the collusion agreed price and walk away for more goods than everybody else. This is bad for that one person who deviated from the collusion and won everything if the other members find out it was him. However, another way to protect this competitive buyer is to make the winner anonymous. So now this seems like the perfect auction design, sealed bid auction, anonymous winner, but this design still has its pitfalls. Imagine you were the winner of the Nike shoes by sealed bid auction and you are anonymous, you paid $200 for them. However, later you find out that the runner-up bidder (the person with the second highest bid) only bided $50. It turns out that you bid and paid $150 more than you had to, this would be very humiliating and embarrassing for you. This can be a major problem I would imagine, however eBay has sort of managed to sort a similar problem out, you put the maximum your are willing to bid, if you win, you only have to pay $1 more than the runner up, that way you are the one willing to pay the most, yet you pay the least possible given the other competitors, this way, everyone stays happy. I think this is a really smart way to do it because not only can you almost assure yourself of winning, given youve got lots of money, but it means that youll pay as little as possible for the goods. The only other problem possible with this method is that the runner-up may become jealous of you and may bid up the price, these are called phoney bids, just so that youll have to pay more money, however, this is not often a problem because it is very risky for the runner-up to do this because he may over-take you in the bidding and end up having to pay the high-price. Which I would say serves him right for being so jealous and childish. If the runner-up wants the good so bad and is so jealous, let him have it but make him pay a high price. This brings me to the next thing which this article clearly points out, beware the Winners Curse. It is extremely easy to over-bid in any auctions because of the fact that bidders tend to think in terms of small increments and not big numbers (as pointed out above), therefore it is very easy for bidders to bid too much, win the good, and end up paying more than the goods actual value. In some instances, bidders are paying more for Nike shoes at auctions, when they could buy the same pair of shoes at a retail shop like say, Rebel Sports. This is called the winners curse, this can be avoided by getting as much information about the product/good as possible before bidding on the shoes. This I know has happened to me on numerous occasions on eBay. com. au, mainly because I wanted the product and I also felt proud about the fact that I beat everybody else at the auction, little did I know how much my confidence would plummet when I found out that I paid too much for the same pair of shoes! But, as Klemperer points out, hiding information about the product is not always at the sellers best interest. This point should be quite self-explanatory because, why would bidders bid aggressively if they dont know much about the item they are bidding on? This was also a lesson learnt the hard way for me, these days if Im bidding on something, I want to read that the item Im bidding is real/authentic and not a fake and that way if the item they give me is a fake, I can get a refund. If the seller wishes to encourage aggressive bidding, he/she has to provide useful and honest information for the bidders otherwise aggressive bidding is nothing but a dream. Another problem that can be faced by auctioneers is as Klemperer labels it Entry Deterrence and Predation, this is not a problem on eBay because all bidders bid at their own pace. However, in the case of an auction for say a house where bidders stand in a crowd with one another, really aggressive bidders tend to scare everyone away. On eBay where you can make small incremental bids as low as 20i at a time at anytime (provided the auction has not ended), with house auctions really aggressive bidders can bid huge increments which tends to scare off everybody else and so that person dominates the auction and has an advantage. This predatory action can be avoided by allowing the auction price to only rise by little increments at one time, this is sometimes seen where the auctioneers job is to offer the crowd a winning price from which the bidders only need to raise their hand to signal that they accept the price offered, this in turn removes a lot of the predatory actions of a few. There are many other interesting points made by Klemperer, he really is a scientist when it comes to auction analysis and I really admire the work he has done. So for you future bidders, watch out the winners curse and find out plenty of information about the thing you are bidding on, and dont get over-excited, this is very dangerous. Other than that, I look forward to reading more of Klemperers articles.

Child Abuse and Recovered Memories :: Child Abuse and Traumatic Amnesia

  Ã‚  Ã‚  Ã‚  Ã‚  In the past there was a vast gray area between the time and the substance of an alleged childhood sexual abuse and the subsequent recollection of that abuse. With the intense focus by psychiatric community and the criminal justice system to ascertain the truth, the grey lines are becoming more black and white. With the reliance more on scientific methodology and better methods of achieving memory recall there is less reason for jurors to question whether abuse occurred or not.   Ã‚  Ã‚  Ã‚  Ã‚  Traumatic amnesia is a documented, verifiable syndrome. The numerous studies that have been seen made , some concurrent with the sexual abuse, others come from memory recall of the abused are statistically reliable and evidentiary of the facts. Sexual abuse creates trauma that is impossible to duplicate in a laboratory setting because the emotional responses that are experienced by the abused are far more complex than anything that can be stimulated artificially. Our better understanding of memory and how it works is really new paradigms for differentiating traumatic ,memory recall from false memory (implanted ideas that are subsequently â€Å"recalled.†In the article by Ann Cossins (recovered memories of childhood sexual abuse- fact or fantasy?), Cossins builds an excellent foundation for the acceptance of memory recall to validate the existence of abuse while rejecting the proponents of FMS, as potentially unscientific and basing their â€Å"truths† to be the subjective judgements of the accused. To adhere to a belief that recalled memory of sexual abuse is not reliable. We know empirically that this is not true. To return to our question of the reliability of recovered memory from childhood, I would have to conclude that the recovered memory is reliable.   Ã‚  Ã‚  Ã‚  Ã‚   The recent cases in our criminal justice system dealing with the abuse by Catholic priests of young boys have been successfully prosecuted because of our belief as a society that if it walks like a duck , talks like a duck, the chances are, it’s a duck. In the past, such abuse might never have come to light because of our predisposition to believe that a priest was not capable of such behavior. Child Abuse and Recovered Memories :: Child Abuse and Traumatic Amnesia   Ã‚  Ã‚  Ã‚  Ã‚  In the past there was a vast gray area between the time and the substance of an alleged childhood sexual abuse and the subsequent recollection of that abuse. With the intense focus by psychiatric community and the criminal justice system to ascertain the truth, the grey lines are becoming more black and white. With the reliance more on scientific methodology and better methods of achieving memory recall there is less reason for jurors to question whether abuse occurred or not.   Ã‚  Ã‚  Ã‚  Ã‚  Traumatic amnesia is a documented, verifiable syndrome. The numerous studies that have been seen made , some concurrent with the sexual abuse, others come from memory recall of the abused are statistically reliable and evidentiary of the facts. Sexual abuse creates trauma that is impossible to duplicate in a laboratory setting because the emotional responses that are experienced by the abused are far more complex than anything that can be stimulated artificially. Our better understanding of memory and how it works is really new paradigms for differentiating traumatic ,memory recall from false memory (implanted ideas that are subsequently â€Å"recalled.†In the article by Ann Cossins (recovered memories of childhood sexual abuse- fact or fantasy?), Cossins builds an excellent foundation for the acceptance of memory recall to validate the existence of abuse while rejecting the proponents of FMS, as potentially unscientific and basing their â€Å"truths† to be the subjective judgements of the accused. To adhere to a belief that recalled memory of sexual abuse is not reliable. We know empirically that this is not true. To return to our question of the reliability of recovered memory from childhood, I would have to conclude that the recovered memory is reliable.   Ã‚  Ã‚  Ã‚  Ã‚   The recent cases in our criminal justice system dealing with the abuse by Catholic priests of young boys have been successfully prosecuted because of our belief as a society that if it walks like a duck , talks like a duck, the chances are, it’s a duck. In the past, such abuse might never have come to light because of our predisposition to believe that a priest was not capable of such behavior.

Legislations health and social care Essay

Health and safety: It’s important for everyone to be in a safe environment so they can do daily tasks without feeling scared and uncomfortable of something will happen to them for certain so that’s why in every health care setting the health and safety at work act 1974 has been introduced so they can safe guard vulnerable patients in their care. Providers in health care settings need to provide some of the following services to ensure that the service users and the employees themselves are safe when working for example: They need to provide and maintain safety when using equipment’s Provide a safe place of employment Ensure equipment is used safely, stored and delivered from one place to another. Provide a safe place to feel safe and welcomed at all times Look after the health and safety of others. Food standard regulation: The food standard regulation is one of the most important legislation in a health care setting because most hospitals, care homes, schools etc all serve food and it needs to be in a good standard for the service users to eat it without becoming violently ill for example poor hygiene can result to abnormality of different foods compared to the others which can make the person ill. For the service uses to eat without becoming ill this legislations helps guide the workers to do some of the following The controls include: Premises are clean and in a good state of repair Good drainage, lighting and ventilation Sufficient waste disposal facilities Toilet facilities for staff Equipment is in good condition and kept clean Also another guideline they should follow would be the temperature of the food needs to be monitored in order for the food to be served without any  complications and here is the temperature guideline for the foods being stored in specific places: It is an offence to allow food to be kept at temperatures that would cause a risk to health, so you must make sure foods that need temperature control are kept at the right temperature. Foods that need to be kept hot should be kept at 63 °C or above Foods that need to be kept cold should be kept at 8 °C or below (preferably at 5 °C or below) Foods that need to be kept frozen should be kept between -18 °C to -24 °C Manual handling regulations Manual handling regulations is a legislation that was introduced in 1992 for the safety of the people who handle equipment for example people who work in an industry will carry equipment’s and for that reason this legislation was introduced so the people can handle equipment safely without injuring themselves. It was found by a survey that 3 out of 5 people suffered a common injury known as musculoskeletal injury which caused many people to hurt themselves badly and some still haven’t recovered from it. This legislation avoids people lifting something that their body is unable to do, also avoids hazardous manual handling. This is what the employees follow: Use equipment safely according to instructions and training, immediately reporting any defects to their line manager/supervisors. Check each item of manual handling equipment is in safe working order before use

Effective Career Management and Planning Essay

For individuals career management is one of the important tasks which should be arranged in order for theme to be employable, and successful in their work and life. This essay introduces terms career management, career planning and explain how these two tasks are linked together. Subsequently it also explain how to effectively manage careers. Lastly conclusion and explanation will be given on who is responsible for managing careers, as well as who should plan individuals career to improve effectiveness. There is many ways to describe career management. As it is described by American Management Association it is a cycle of events that enables individuals and companies to achieve their goals (HR Focus 1999). Good management of careers would preferably put employees in most profitable and competitive situation for the businesses, at the same time employees are required to understand what skills will help them to improve and develop in order to achieve rewards from work and personal life. There are two different career managements: organizational and individual (De Vos, A et. all 2008). Organizational career management is set to improve workers effectiveness, this is achieved by findings what workers want and helping them in achieving the goals, at the same time selecting the employees who deserve opportunities the most, in order to motivate them. Individual career management is effort which individual puts to improve career aspiration, it is also very important that employees, while satisfying their personal goals, also satisfy the goals of the organisation. In changing economy of 21st century, people are not able to remain in only one job for the duration of their life. As Handy (1976) said traditional careers are not compatible with new organisation structures. It is also proven by Guest and Mackenzie (2006) that the number of the opportunities of work promotion decreased which would make it more difficult for the employees to move up the ladder in their organisation (Newell 2000). Due to the changes in the organisations, and the fact that employees are not able to work for one employer for the duration of their career, puts more responsibilities for managing careers on the employees themselves in order to achieve their life ambitions. Career management in today’s world requires people to learn continuously for the duration of their career due to increasing amount of technology being used in day to day work. To be competitive in the work, employees have to be current with new technologies and skills, which will increase their employability. Another very important skills employees have to develop are relationships with colleagues and competitors, which will help in observation how the industry is changing, to be modern and competitive in the workplace. Psychological contract is a mutual obligation of employees and employers, this obligation can include promises and expectation from both parties of the contract. Over the years Psychological contract has changed dramatically due to changes in the economy. Psychological contract no longer gives job security, and mainly focuses on short term financial relationship (Atkinson, 2002). These changes put more responsibilities on employees and demand from them to be highly skilled, and marketable. Career planning is a part of career management which consist of activities which lead to achieving career goals, as well as finding their strength and weaknesses (Orpen 1994). Tasks are associated with exploring people’s interests and abilities; it also should include identifying new skills people want to develop. Career planning also involves drawing action plans and making sure the plans are realistic. Planning is one of the tasks which are compulsory to remain employed and competitive in employment market. Planning of career must include variety of strategies carried out in order for the individual to be successful. In order to develop a career plan individual have to go through four steps: self assessment which helps people identify their skills and qualities, research which is design to introduce individual to job from inside, decision making requires individual to choose one of the options available, and lastly taking actions such as looking for jobs as well as keeping in touch with the people in the field (Zigelstain, T). Each of these steps is design to help individual find his ideal career based on skills and attributes of individual. Research conducted by Orpen (1994) shows that the employees who plan and use different tactics are more successful in their careers even if the tactics do not work. The responsibility of managing and planning the careers for individuals lies between the employers and employees, mainly because employment is seen as a relationship between these two parties. It is very important that there are different tasks assign to this two parties in order for them to work effectively. Then again career management on the organization side helps empl oyee become more successful, encourages workers to identify what they want, it also support self-development (Barnet & Bradley 2007). Involvement of the organisation in career management brings confidence to an employee which makes them feel their careers are better. Taking in the account the fact that in today’s world people will frequently change jobs- as indicated by Bureau of Labour Statistics 64% of individuals change job between 5 to 14 times in their life (Loretto 2010)- responsibility of managing career is principally placed on the individuals themselves. In the conclusion it is vital to saying that the career management and planning is very important in individuals’ career. Tasks associated with planning and managing help people to uncover their skills and attributes which then can be used in their career. Managing careers is broadly responsibility of employees, but in order for the employees to take the right steps in managing the career help from employers in form of various activities is needed. If the help from the organizations is not significant there will be only little progress made in managing the careers (Newell 2000). At the same time due to changes in economy and organizations themselves people have to take control in planning and managing their careers on their own in order to make career effective and gain benefits as well as satisfaction from work and personal life. Without participation in the tasks associated with planning and managing careers individuals will find it very difficult to find the precise occupation in which they will feel comfortable. Concurrently share responsibility of career management improves performance as well as increases benefit for organization and individuals. There will be help available from your employer in managing and planning career but before individual or graduates get job they should take control of their career and life.

Microbiology Unknown Lab Report Essays

Microbiology Unknown Lab Report Essays Microbiology Unknown Lab Report Paper Microbiology Unknown Lab Report Paper Preparing for class Day I Read in your lab manual about the following agar mediums: Blood Agar (pug 168), EMBED Agar (pug 170), Imitation Salt Agar 172)), McCracken Agar (pug 174), ND PEA Agar (pug 176) to answer the following: 1. What does the blood agar select for? Blood agar allows distinction among bacteria based on their ability to else red blood cells (hemolytic activity). 2. What color is the blood agar? Blood red color. 3. What are the 3 types of blood agar results and how can you recognize them? Beta hemolytic, which is the complete lysine of red blood cells and hemoglobin. This results in complete clearing tooth blood around the colonies. Alpha hemolytic refers to the partial lysine of red blood cells and hemoglobin, This results in a greenish-grey disconsolation tot the blood around the colonies. Employees, sometimes called gamma hemolytic results in no change in the medium. 3. What color is the EMBED agar? Dark blue colonies with green metallic sheen or pink. 4, What does the EMBED agar select for? Cram-negative bacteria. 5. What bacteria can easily be differentiated on EMBED agar? Gram-positive. How is it recognized? It contains the dyes eosin and methyl blue, which inhibit the growth of gram-positive bacteria. 6. What color is the Imitation Salt Agar (MS)? Yellow color change in surrounding media. 7. What does the MS agar select for? It contains 7. 5% sodium chloride, which selects for organisms that re halogenated. 8. Which bacteria (that we have learned about in lecture) can be seen on MS agar? The organism Staphylococcus erasures. How can it be recognized? Capable Of imitation fermentation, signified by the color change in the surrounding media. 9. What color is McCracken Agar? Neutral red, and produce a pink color. 10. What does the McCracken agar select for? Gram. Negative bacteria. 11. What color is PEA agar? Small transparent colonies 12. What does the PEA agar select for? Isolation of obligate anaerobic bacteria. Class day 1 14 We will be setting up the Selective/Differential Media plates for each group s follows: Each group will have one bacteria sample and will do streak plates on each of the 3 agar plates (EMBED, PEA and McCracken). Label the bottom of the plate with your culture name. Invert your plates and stack them in the ICC incubator. Take care with your technique because each groups plates will be shared with every group in the class. IS Each group will have 2 MS plates, Divide them in half and place the following samples on these plates: Nasal swab S. Epidermises S. erasures Vomits We Will use sterile cotton swabs for the nasal sample and vomits sample. Use your loop for the culture samples. Label your plates, invert them and stack them in the ICC incubator. 16. Each group will have a Blood Agar plate. Swab the back one students throat (sterile cotton swab) and transfer the sample using streak plating method to the blood agar plate. Class day 2: Look at the results of your different media plates. 17. In the space below, diagram your plate results. Label plates and color where appropriate, EMBED PEA MAC Blood MS 18 Pill in the following charts to help organize this information: Selects for. Important Bacteria among bacteria as to I hemolytic activity interconnect greenish/gray hue around I Differentiate by I Blood Agar I Color of agar Distinguishes I Clear zone around the I Streptococci and their ability to else Orbs. Bacteria, or I Embargo Distinguishes bacteria that ferment I Dark blue colonies with II. Oil and I Gram-negative bacteria lactose and or sucrose and those that green metallic sheen or organisms Did not. Pink. Imaginary For organisms that are I Isolates for imitation fermentation I Yellow color change in I Staphylococcus erasures I I I surrounding media, land Staphylococcus I Epidermises I halogenated. I McCracken Agar I Gram- negative bacteria. I Distinguished from lactose fermented Neutral red, and Interrogated arrogates, I produce a pink color land E. Coli, Epigram I bacteria or not I Isolation of obligate anaerobic I Distinguished from gram-negative and I transparent E. Oil and I bacteria I Staphylococcus erasures gram-positive bacteria. YOU WILL BE RESPONSE ABLE FOR THE FOLLOWING: o EMBED -? E. Coli recognition o Imitation Salt Stash recognition o Blood Agar Beta/Gamma hemolytic o PEA Gram (4) recognition o McCracken Gram G) recognition 19. Match the following plates with the above recognitions: [pick [pick] [pick [pick] [pick] A. McCracken Gram (-) recognition. 8. Blood Agar -Beta/Gamma hemolytic. Coli recognition. D. Imitation Salt Stash recognition. C. EMBED-E E. PEA Gram (+) recognition. Label-Medicaid Microbiology-Apart Tests for the Identification of Bacteria, Spasms Preparing for class Day 1 Read in your lab manual the following tests: Catalane Test (pug I SO), Oxides Test (pug 152), Coagulate Test (pug 166) to answer the following: 1. What do you remember (from lecture) about catalane? It is a common enzyme found in nearly all living organisms exposed to oxygen. 2. What is this enzyme involved in (from What we learned in lecture)? It catalysts the decomposition Of hydrogen peroxide o water and oxygen. 3. What does the Catalane Test test for? Is primarily used to distinguish among Gram-positive Cisco. 4. What does a positive Catalane Test result look like? Notable bubbling. What does a negative result look like? No bubbling. 5. What does the Oxides Test test for? To determine if bacteria have stockroom oxides, a participant in electron transport during respiration. 6. What is this enzyme involved in? Identification of bacterial strains: it determines whether a given bacterium produces stockroom oxides (and therefore utilizes oxygen with an electron transfer chain). 7. What does a positive Oxides Test result look like? Ill result in a color change to pink, through maroon and into black, within 10-30 seconds. What does a negative result look like? Will result in a light-pink or absence of coloration. 8, What does the Coagulate Test for? Pathogenic and non-pathogenic staphylococci. 9. What is this enzyme involved in? Staphylococcus erasures 10, Why is coagulate important to bacteria? Because of their ability to cause blood p lasma to clot 11. What does a coagulate positive result look like? Indicating by gelling of the plasma, which remains in place even after inverting the tube. What does a negative result look like? It flows when inverter 12. What bacteria are important in reference to the coagulate test? Staphylococcus erasures and Stash. Epidermis will demonstrate the Catalane, Oxides, and Coagulate tests. 13. On the box below, diagram the results Of the Catalane Test: Label results 14. In the box below, diagram the results of the Oxides Test. Label and use color where appropriate. IS In the box below, diagram the results of the Coagulate Test. Label and color where appropriate. 16. Fill in the following charts to help organize this information. Purpose Negative result Involved in I Positive Result I I Catalane Test TIT detect the presence tot I Quickly breakdown H2O into water and Bubbling I catalane, an enzyme that degrades 102 hydrogen peroxide I No Bubbling I I Oxides Test I Collects electrons and facilitates I Purple, maroon and into I Light pink or absent To determine if bacteria have I their addition to molecular 02 and black color color H2O during I respiration stockroom oxides, a participant I with to form line electron transport Coagulate Test TIT distinguish between pathogenic I Activates a pathway that converts I Gelling of the plasma, I Flows when inverted I and non-pathogenic staphylococci, forefinger in blood plasma into I remains in place even base on blood plasma clotting I fibrin, the protein thread sticks I after inverting the tube I forming clots Karen Hogan Label-Medical Microbiology part-3-Two Additional Tests for Identification of Bacteria: Latex Agglutination Test and Underwrote II Test Preparing tort class Day I Read the L atex Agglutination Test information provided and answer the following I. What does agglutination mean? Clumping of bacteria or red cells when held together by antibodies. 2. Since we are in microbiology are cooking for the clumping Of Epitomes found on the surface Of Antigen that Will bind to specific Antibody that were made by Immune system(B cells). 3. What Will a positive result look like? Clumping. 4. What will a negative result look like? Dilute liquid no clumping. Latex Agglutination Test The latex agglutination test is a laboratory method to check for certain antigens in a variety of bodily fluids including saliva, urine, cerebrations fluid, or blood. The sample is mixed with latex beads coated with a specific antibody. Fifth suspected substance is present (the specific antigen), the latex heads (with the pacific antibody) will clump together with the antigen (agglutinate). Antigen Antibody attached to beads in liquid When the antigen shape matches the antibody shape, they will bind to each other and the cells/antibody/antigen will clump together (as below). Notice how the dark spots are clumping in the liquid. When the antigen shape does not match the antibody shape, they will not bind to each other (see below). Notice that there are no clumps in the liquid. Procedure a) Place a drop of the Latex Control liquid in one of the circles on the test card. The Latex Control liquid will have the liquid contain the latex beads with no antibodies attached. B) Aseptically remove a colony from an agar plate and place it on the circle with the Control liquid. ) With the sterile loop, mix the liquid with the colony, d) Place a drop of the Latex Test liquid in the second circle on the test card The Latex Test liquid will have the liquid with antibodies for a specific microbe (in our class, the antigen is for Stash erasures) attached to the latex beads. E) Asepticall y remove a colony from an agar plate and place it in a second circle marked on the test card. F) With the sterile loop, mix the liquid with the colony. G) Compare the mixtures of the two colonies. 5. In the space below, diagram the results Of the Agglutination Test. Use color Preparing for class Day I Read the Underwrote II System information provided and answer the following: 1. What types of bacteria will the Underwrote II Test identity? E coli. 2. What information will the Underwrote II Test give us? ID gram-Eng, glucose fermenting, oases-negative intercontinental. The Underwrote II System The basic philosophy of the Underwrote II System is the speed, ease and low cost in the identification Of gram negative, glucose fermenting oxides-negative Intercontinental. The Underwrote II System consists of a single tube containing 2 compartment, each containing a different agar culture medium. There are compartments that require aerobic conditions and have small openings that allow air in; those compartments that require anaerobic conditions have a layer of paraffin wax on the top of the media. There is a self- enclosed inoculating needle or wire that runs through the center of the tube. The end of the needle can touch an isolated bacterial colony and then in one movement can he drawn through the 12 compartments so that every compartment is inoculated. [pick] After 18-24 hours of incubation, the color changes that occur in each of the impairments are recorded and interpreted according to the manufacturers instructions, The interpretation is done by determining a five-digit code from the results and then consulting a coding manual. [pick] Inoculating the tube: a. Remove the caps from both ends of the Underwrote. The tip of the wire is sterile and does not need to be flamed. B. Touch a well-isolated colony from an agar plate with the tip of the wire. C. Inoculate the Underwrote with the bacterial culture by drawing, and at the same time rotating, the wire through the 12 compartments. D. Push the ever back through the Underwrote so that the 12 hammers are re-inoculated. E. Withdraw the Wire once again until the tip is in the HAS/indolence compartment and then break the wire at the notch by bending back and forth. F. Replace the caps but do not tighten. Losing the Wire remnant, punch holes in the compartments that need to grow aerobically. G. Incubate the Underwrote for 18-24 hours at ICC. Interpreting the tube: a. After 18-24 hours of incubation, examine the Underwrote and notice the color changes that have occurred in each compartment. B. SE the color code chart provided in class to determine positive and negative results. C. Record both costive and negative results on the small worksheet provided during lab, d, We will skip the Indolence testing and the compartment labeled UP. E. Determine the five-digit identification number: 1. U se only the tests that are positive. Add the numbers under the results within each test section. 2. Enter the sum of the positive tests for each test section in the square labeled ID value. F. Determine the identity four enteric unknown by comparing the five- digit identification number with the Underwrote II Interpretation Guide (manual provided during lab), bacteria.

Master a Seasonal Essay, the Holiday Way

Master a Seasonal Essay, the Holiday Way Master a Seasonal Essay, the Holiday Way Proofread as You Go When writing anything, it is important to check work as you go. Many writers do not check for errors until the very end of an essay; this can be problematic. Its a lot less effort to check for errors as you write. Having a second pair of eyes is always useful; professional writing services can check your work and help you make improvements. Be Sensible If you aim to make your writing â€Å"visual,† you must be descriptive. Unless youre adding pictures to the text, the reader can only experience an essay through your words. Before writing, take in the scene of a holiday greeting card, or write in a festive setting. Incorporate details regarding how the holiday smells, feels, tastes, and looks. Use a variety of senses to convey your images and meaning. Know Your Audience Just as businesses do market research, a writer ought to know his/her audience. What reading level is the audience? What’s their geographical location? Keep the audience in mind as you write. If It Sounds Right, Write! Reading your essay aloud throughout the process. Though a phrase may be grammatically correct, the phrasing could be awkward. Awkward phrasing is distracting to the reader, especially in an essay attempting to convey the spirit or energy of the holiday season. Think Big, and Add a Touch of You It can be easy to get discouraged when writing; most people do. Try allowing yourself to â€Å"dream big† when it comes to your essay. Push yourself to write 1000 words, and then push beyond that. Think up imaginative topics, and make it you by adding a personal touch. Are you funny? Add humour. Are you sad? Talk about how people get blue during the holidays. Your feelings and thoughts make the essay stronger. Every voice is different and valuable. Keep working on your writing, and seek the help of a professional writing service when you hit a stumbling block. Call toll-free throughout Canada at 1-800-573-0840.

Please briefly elaborate on one of your extracurricular activities or Essay - 2

Please briefly elaborate on one of your extracurricular activities or work experiences in the space below (1000 character maximum) - Essay Example Initially, I was afraid that using the video editor software can become difficult for me as I had no prior experience of using it. However, this feeling quickly went away just when we performed the first scene. I felt as if I had worked with the software before because everything came to me very easily and quickly. In the end, I would say that the project not only introduced me to a potential field of work but also helped me develop an interesting hobby. Video games are not only a form of entertainment for me but also a rite of passage of sorts. One Saturday afternoon, when my friends and I were playing a computer game called Minecraft, we thought to create our own private server where we could have an entire world for us to play around in. This new and exciting idea became a passion for us as we started creating new worlds with marvelous new features. The idea had its fair share of challenges. For example, there were a number of coding errors to be fixed in the server software. After 6 hours of hard work and determination, my friends and I made the best server possible. Now, my friends and I play on our server with no coding issue. What started as nothing more than an idea for us has became a reality and it all has happened due to our understanding of modern technology, imagination, and an appreciation of software and its endless majesty. In the end, I would say that private server creation has become a hobby of mine and I have bec ome expert in creating efficient servers with innovative

Civil Engineering Research Paper Example | Topics and Well Written Essays - 2500 words

Civil Engineering - Research Paper Example Civil engineering is one of the best professions because it gives assurance of a good career ahead with enormous opportunities for growth and service to society because a civil engineer works for the improvement of facilities and services provided to people in the form of infrastructure and comfort of living. Taking up civil engineering as a profession offers unlimited creativity, a good career growth, and mental satisfaction because of the opportunity to serve the people.Civil engineering is a very vast field and thus provides a number of options for professional growth. Starting from studying the feasibility of a project the next job of the civil engineer is to plan the execution of the project. The next stage is the design of the project which is a very critical phase of the project and design requires the engineers to have a strong command over the technical skills related to structural and geotechnical engineering. After that, the contract process starts and there is an extensiv e involvement of legal proceedings. The construction phase of the project is the stage where the real execution of ideas is carried out and the designs are realized on a ground surface. The job of civil engineer does not end here, the maintenance of the structures, the waste management and provision of access to the structure are also the responsibilities of a civil engineer. Therefore civil engineering as a profession offers a wide range of opportunities and a person can select the field which suits his abilities and aptitude.

World Music - Authenticity and Ethucs in World Music Essay

World Music - Authenticity and Ethucs in World Music - Essay Example According to Byrne, â€Å"What is considered authentic today was probably some kind of bastard fusion a few years ago.† (â€Å"I Hate World Music†). Similar views are expressed by Sasha Frere-Jones who comments (â€Å"Bingo in Swansea†): â€Å"World music† is a category that does nobody any favors. Entirely disparate performers, like the dapper Brazilian singer-songwriter Caetano Veloso and the African blues guitarist Ali Farka Toure, get lumped together in American record stores simply because they don’t sing exclusively in English. Personally speaking, I do not agree with this at all. I am a fan of fusion music. Not only do such recordings provide us a celestial insight into various vivid and exotic ethnicities of the world, they also offer a unique blend of different cultures to meet our ever-changing tastes. An authentic World Music is spontaneous and preserves the actual events, apart from being directly carried on from cultural tradition. The true music prodigies of the world are those who play not merely for money but primarily for their indomitable passion for music. We talk about ‘Globalization’. Is it only restricted to world business and economical spectrum? If the answer is no, then why can’t we accept the mingling of cultures? In fact, we have already accepted it long time back. If it would not have been so, we would have stuck to burgers and pies rather than extending our taste-buds to pizzas, momos, chowmein, enchiladas, nachos, and endless menu of dishes from all around the globe. For those who are of the opinion that world music is misleading the present youth, I would like to ask, â€Å"When we can encourage multinational companies and rejoice multi-cuisine restaurants, then can’t we have a similar passion for multi-cultured music?† Variety is indeed the spice of life. In our busy and stressful schedules, tuning on to the apt music is a real healer. I

Factors Affecting Purchase Of A Smart Phone

Factors Affecting Purchase Of A Smart Phone In this chapter, there are 4 independent variable and dependent variable. These variables are important to examine this research. These variables include brand name, features, price and quality. Besides, this chapter will be including the reading materials which are based on the topic of this research. The materials that included will be extracting from online journals, articles and magazines. The researcher gets the genuine journals from online databases, such as Emerald Intelligent, ScienceDirect , ProQuest Digital Dissertation Abstract and Google Scholar. The purpose of doing this research is to study the factors that affecting consumers to purchase Smartphone in Malaysia. Smartphone is getting attention from all segments of consumer today, but there must be some factor that will affect their behaviour before buying it rather than purchasing the normal basic cell-phone. According to Khasawneh and Hasouneh (2010), the products brand name will influence consumers evaluation and then perceive different products offering which as a result will affect on consumers behaviour when purchasing products and understanding consumers behaviour is a decisive factor in the companies success around the world. Therefore, this research is to determine whether or not brand name will affect the Malaysian consumers when they are making their purchasing on a Smartphone. Feature has the strong ability to induce consumers purchasing decision. This explains that when consumers are purchasing any products, consumers will tend to make us of the products feature as a basis for evaluating a product (Puth, Mostert and Ewing, 1999). Features for Smartphone is not only one two three, it will depends on the users preference on what are their needs. Build-in camera is getting more focus from the consumer nowadays, mobile phone manufacturer tend to improve the camera and speaker in order to fulfil customers needs. Therefore, this research will have the intentions to find out if feature is the major persuasive factor that affecting consumer behaviour towards purchasing a Smartphone. Almost every advertisement accentuates on price, 90 percent of retailers in this market screen the prices of their competitors on a regular basis (Kenning, Evanschitzky, Voegl and Ahlert (2007). Kunal and Yoo (2010) shows that price has a positive impact on behavioral intentions. In other words, consumer will tend to have more purchasing intentions if the price is consumers perception and vice-versa. For that reason, this research will find out whether or not price will influence consumer heavily when they come to buying a Smartphone. According to Khanna, Vat, Shankar, Sahay and Gautam (2003), stated that none of the writers disagree that quality is one of the most crucial critical success factors in order for organizations to achieve competitiveness among competitors. They further interpret that quality had make the Japaneses automobile industry overtook the USAs during 1980s and become the biggest in the world though Japans automobile industry started several decades behind the USAs. In other words, quality is an important factor that consumer will put into consideration before making any purchasing decision, therefore, this independent variables is to find out whether or not it will have the same effect towards consumers in Malaysia when purchasing a Smartphone. All these variables are important because they are main factors that have positive related to the dependent variable. In this research, independent variables that would be focused on are brand name, features, price and quality. In excess of 1.3 billion people are using cell phone worldwide today while the year of 2003, an estimated number of 1,340,667 cell phone subscribers were being perceive worldwide, an increment from approximately 91million in the year of 1995 and 1.158 billion in the year 2002 of 53.49% of total telephone subscribers (Goggin, 2005). Besides, it was also supported by Gart-ner and Ahonen (2010), stating that more than 1.3 billion mobile phone handsets are being sold each year, and in the year of 2010, Smartphones made up almost 20% of that total (Gart-ner and Ahonen, 2010). Sales of Smartphones are escalating almost 100% per year, and is expected in the year of 2012 the total global sales volume is expected to surpass the sales of PCs (Gartner, 2010). C:UsersUserDesktop01.jpg Figure 2.1: Worldwide Smartphone Sales for the year of 2008. Source: Andreas Jakl, 2009. In the year of 2008, the highest worldwide Smartphone sales belongs to Nokia, 43.7% from the worldwide Smartphone sales in 2008 belongs to Nokia. In order for Nokia to be the leader of the market, there must be some reason behind. Regardless what the brand is, consumer will look at various points before making any decision. ). According to Kupiec and Revell (2001) the intention to purchase a product will be more depending on the scale to which consumers expect the product to reach their satisfaction level when they consume it. According to Yu and Tan (2005), in July 2001, the Ministry of Information Industry (MII) of the Peoples Republic of China publicize d that the figure of its mobile phone users has achieved 120.6 million, which makes China the major mobile communication market in the world. This was supported by Bell (2006), the worlds current largest cell phone market belongs to the Peoples Republic of China. In Asia, the usage ratio of mobile phones in Hong Kong is slightly higher as contrasted with other Asian countries (Chan, and Chan 2008). Mobile phone penetration rate is ranked as the second highest in Asia Pacific (International Telecommunication Union, 2004). The consumer desirous for Smartphone is increasing dramatically and will move forwards annual sales wide-reaching from 131 million units in 2008 to over 300 million by 2013, according to market research company Parks Associates (Cellular-News, 2009). http://img.cellular-news.com/story/38286/Global_sales_of_smartphones_to_reach_310_million_units_in_2013_1.png Figure 2.2: The global Smartphone sales units (2008 2009) and predicted sales units (2010 -2013) The occurrence of economic recession in recent years does not seriously infected the industry, a report by Berridge (2010) stated that the industry was not really suffered that critically during the recession seeing that the sales for 2009 were down a bit at 1.15 billion units but that was not that far down from the 1.2 billion handsets whipped in year 2008. The constructive impact of communication is experience by more Nigerians in the past four years than they what they came across in the first three decades of self-government (Adomi, 2005). According to Myers and Shocker (1981), factors can be pigeonholed in many ways which comprises extrinsic and intrinsic. The extrinsic aspects that include physical prompt such as features and brand name (Olson and Jacob, 1972). On the other hand the aspect that did not consider as part of the physical of product includes price and quality (Olson, 1977). The mobile phone has become an indispensable tool that is found in all doctors pockets with the advancement of technologies, the phones have become more stylish over time, especially with the introduction of third generation technology in 2001(Dala-Ali, Lloyd and Al-Abed, 2011). This has immensely increased both the storage and also the speed of mobile phones. There are many third generation phones obtainable from the market; among the most well accepted are the Blackberry and the iPhone, given that the iPhone is a smartphone produced by Apple Inc. and was launched in the USA in June 2007 and since then over 33 million phones have been sold worldwide and the number of European iPhone users rose by 161% in the year running up to April 2010 (Dala-Ali, Lloyd and Al-Abed, 2011). 2.1 History of telecommunication If histories of media have their difficulties, there are uncharacteristic trials and description in seeking to devise histories of the newer media (Flichy, 2002). Mobile telecommunication technologies have matured in consecutive generations (Dunnewijk and Hulten, 2007). According to Goggin (2005) the mobile phone has been in development for at least fifty years regardless of the mobile phone relatively recent commercial availability and consumer adoption from the early 1980s onwards. It also recursively adopts and reconstructs lifestyle, anticipations, and cultural forms from two other technologies central to modernity, to be exact the telegraph and telephone (Goggin, 2005). The history of mobile telephone goes back to experiments in the US in the 1920s with radio telephony (Kargman, 1978 and Agar, 2003). The first mobile phones were usually car-bound and ATT launched in 1947 a highway service between Boston and New York after the success of first mobile telephone network in St. Louis (Agar, 2003). Eventually radiotelephony became so crammed full, in New York particularly, that the network operators used waiting lists while candidate customers waited hoping to be so lucky to get a mobile phone connection (Agar, 2003). By the year of 1950 there were still only fifty million telephones in use in the world (Goodman, 2003). Goodman (2003) also further stated that Japan was the first to adopt fixed line phone which is in the 1970s, the number was go beyond by mobile phone somewhere in year 2002, International Telecommunications Union (ITU) predicts that the figure will almost one in three in the year of 2005. In the year of 1996, Nokia introduced the Communicator, a GSM mobile phone and handheld computer which had a QWERTY keyboard and built in word processing and calendar programs that allows besides sending and receiving faxes, the 9000 could check e-mail and access the internet in a limited way (Farley, 2005). Whereas the first generation (1G) appeared in the 1950s, while the second generation (2G) or GSM technology is used extremely wide, but challenged globally by the subsequently (third) generation (3G) technologies. This sequence of generations is characterised by increasing capacity (higher transmission speeds) and richer content of the message. Further penetration of 3G depends critically on the integration of telecommunication services and multimedia services, which turned out to be more complicated than most experts predicted (Dunnewijk and Hulten, 2007). The fruition of Chinas mobile telecom industry since its inauguration in the year of 1987 and appears to be a multistage industrial development process with policy intrusion and market competition. (Siau and Shen, 2003, Maitland, Bauer and Westerveld, 2002, Barnes and Corbitt, 2003). The number of mobile subscribers in China had twofold each year from year 1994 to 2001, by the Q4 of 2002; China had 206.3 million mobile telecommunications subscribers and had become one of the most attractive spots for the international and domestic telecom operators, equipment and phone manufacturers (Yu and Tan, 2005). In addition, Bell (2006), stated that the worlds current largest cell phone market belongs to the Peoples Republic of China. In the mobile telecommunications circles, systemic improvement examples are the successive generations of first generation (1G), second generation (2G) and third generation (3G) systems and this revolution will affect not only our daily lives and the way business is accomplished (Siau and Shen, 2003, Maitland, Bauer and Westerveld, 2002, Barnes and Corbitt, 2003). Table 1: List of best selling brand, year of founded and homepage. Brand of Phone Year of Founded Homepage Nokia 1865 http://www.nokia.com/ Motorola 1928 http://www.motorola.com/Consumers/XP-EN/Consumer-Products-and-Services/Mobile-Phones/ Samsung Mobile 1938 http://my.samsungmobile.com/index.jsp LG mobile 1958 http://www.lg.com/my/mobile-phones/index.jsp Palm 1996 http://www.palm.com/us/ HTC 1997 http://www.htc.com/sea/ Blackberry 1999 http://worldwide.blackberry.com/landing.jsp?regionId=22 Sony Ericsson 2001 (Joint Venture of Sony Corporation and Ericsson) http://www.sonyericsson.com/cws/cws/home?cc=mylc=en Apple iPhone 2007 http://www.apple.com/iphone/ 2.2 Variables 2.2.1 Consumer Behavior Consumer behaviour can be defined as the acquisition, consumption and disposition of products, services, time and ideas by decision making units. While consumer decision making can be defined as a mental orientation characterizing a consumers approach to making choices (Lysonski, Durvasula and Zotos 1996). Value is created when a consumer is offered useful information and gains understanding, reassurance and/or hedonic fulfilment in the process (Grant, Clarke and Kyriazis, 2007). The value creation relies on an analysis of online consumer behaviour to determine which information sources and formats are most likely to meet their needs at a given point in time (Grant, Clarke and Kyriazis, 2010). #To make the decision of purchasing, consumers take into account criteria such as reliability, quality, price and convenience of the product (Sanlier and Karakus, 2010). In contrast to simple or routine purchases, complex consumer behaviour may involve an extended process with a range of activities, each of which presents different challenges for a consumer (Assael, Pope, Brennan and Voges, 2007).Analysis of consumer purchasing decisions is not uncommon and a body of knowledge has developed (Watson, Howard and Patrick, 2002).There are several models and theories which describe consumer behaviour from a specific perspective (Estri, Hassangholipour, Yazdani, Nejad and Rayej 2010). Among all these models, the purchase decision model helps to understand the relation between consumer behaviour variables better than the other models. According to Kim, Forsythe, Gu and Moon (2002), is been an ongoing marketing challenges for retailing in competitive global markets towards marketers to meet the changes of customer needs by providing the right products and services. A consumers decision-making style has been defined as a patterned, mental, cognitive orientation towards shopping and purchasing, which constantly dominates the consumers choices (Safirk Mokhlis and Hayatul Safrah Salleh, 2009). It is common knowledge that price influences a customers buying decision (Monroe, 1973). Intention to purchase depends on the degree to which consumers expect the product to satisfy them when they consume it (Kupiec and Revell ,2001). When a consumer wanted to make the purchase decision, they will pass through the process through recognition, search information, evaluation, purchase, feedback (Blackwell, Miniard, and Engel, 1995). Therefore, the consumer will choose a product or brand to consume from various choice can get in the market. According to Bettman, Johnson and Payne (2000), different situation will be affect by different factors. Information overload also increase the complexity of the consumer behaviour towards purchasing a product (Bettman, Johnson and Payne, 2000). The information can be obtained by advertisement, display, brochures and etc. A study by Lynch and Srull (1982) suggested that decision-making can be categorized in 3 categories which are stimulus-based, memory-based and mixed. When consumer affect by the external information or factor can be category in stimulus-based. When consumer makes decision based on their memory or internal perception can be category in memory-based. The combination of this two is mixed. Consumer has different tastes, needs, motivation and lifestyle when they want to purchase a product (Chisnall, 1985). Some of them preferred high quality and willing to pay high price, some of them are not (Monroe, 2003). Furthermore, the consumer behaviour towards purchasing a product can be investigating through the consumer characteristics. It include Brand conscious, price conscious, quality conscious, recreation conscious, innovation conscious, confused by over choice, impulsive and brand (Leo, Bennett, and Hartel, 2005). Therefore, it is important to find out the relationship between those characteristics and the consumer purxhasing behaviour. 2.2.2 Brand Name In todays changing global environment, many businesses are facing increasing competition that forces them to seek for competitive advantage, efficiency and profitable ways to differentiate among them (Mei, Dean and White, 1999). Brand names are valuable assets that help correspond quality and suggest precise knowledge structures which related to the brand (Srinivasan and Till, 2002). Researchers have distinguished that brand name as an important tool in improving a products value (Dodds, Monroe and Grewal, 1991). According to Rotfled (2009), brand name is an exclusive and is to indicate product itself to the market. Besides according to the American Marketing Association, defined the brand as name, term, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition (Khasawneh and Hasouneh, 2010). Haigh (2007) has proposed three definitions: trademark is a logo with associat ed visual elements, brand is a trademark with associated intellectual property rights, and branded business covers the whole organization. According to Rao and Ruekert (1994), stated that one of the major objectives of a brand name is to provide information on the quality of a product. The value of a brand name adds to the product is named as brand equity (Farquhar, 1989). Developing brand equity is thought to be an important component of brand building (Keller, 1998). Brand equity is assumed to convey several benefits to a firm (Pappu, Quester and Cooksey, 2005). Brands might develop sustainable competitive advantage for firms (Aaker, 1989). As a result, if consumers perceive a particular brand favourably, then the firm may have a competitive advantage (Pappu, et. al, 2005). Brand name is lack of possibilities to establish in short term, in other words, is needed to develop in long term. More and more companies realized that one of their most priceless assets is the brand names that related with their products or services (Cornelis, 2010). In recent aggressive competitive market place, the most critical success element for companies is the brand name that were being used by a product, and further stated that the brand names are consider as the last source of differentiation for the companies products and services (Lim and OCass, 2001). According to Khasawneh and Hasouneh (2010), the products brand name will influence consumers evaluation and then perceive different products offering which as a result will affect on consumers behaviour when purchasing products and understanding consumers behaviour is a decisive factor in the companies success around the world. Brand managers face a complex and multifaceted task in managing the meaning of brands on a global scale (Andrews and Kim, 2007). Why do companies develop their own brands? According to Thanasuta, Patoomsuwan, Chaimahawong and Chiaravutthi (2009), the presence of brands were to identify and differentiate the products or services between the companies or organizations. It was further stated that brand name can lend a hand to the brand itself to pass on the information and communicate to the market (Hoyer and Brown, 1990). Also pointed by researchers, consumer have an unlikely similar perception towards different brand and also have a diverse perception of the products attribute and quality (Srinivasan and till, 2002). Indeed technology is no longer a matter of haves and have-nots but of basic services versus advanced ones but as technologies mature and product features become more similar, consumers are often unable or unwilling to differentiate between brands on rational attributes alone (Temporal and Lee, 2001). According to Forsythe (1995), brand name will be the vital indications or an extrinsic cue (Olson a nd Jacob, 1972) that will lead consumer to make their purchasing decision when they are trapped in a dilemma whereby they need to choose between two products. When the intrinsic indicator recognition of the product such as price is missing, consumers will tend to recognize it based on the brand name of the products or services (Ahmed and dAstous, 1996). Since consumers will have the knowledge on the brand which will cause consumers to create a perception on the brand, therefore they are able to measure the level of preferences whether or not the brand is pleasing their requirement (Urbany, Dickson, and Wilkie, 1989). To endeavour with this situation, some precise and adequate knowledge on the brand itself is a pre-requisite for consumers (Ratneshwar, Shocker and stewart, 1987). According to Baltas and Saridakis (2009), usually those who are more particular on the products quality will be more expose to the affection of brand name. Brand extension is a strategy that many companies follow with the aim of benefiting from the brand knowledge achieved in the current markets (Aaker and Keller, 1990).When a new product is marketed under a well-known brand name, failure rates and marketing costs are reduced (Martinez and Pina, 2010). Benefits of a great brand include a short-term gain on recognition to long-term competitive advantage on loyalty, which are ultimately translated into revenues and profits. 2.2.3 Price Price has been observed as an important element affecting the diffusion of new products and services, but pricing of a new product or service is particularly difficult (Munnukka, 2005). Nagle and Holden (2002) stated that price can play a role as a monetary value whereby the consumers to trade it with the services or products that were being sold by the sellers. Price will always be the key concern of consumers before making any purchasing decision (Smith and Carsky, 1996). Price equality is a psychological aspect which is persuasive towards consumers reactions to price (Campbell, 1999). Prices are perceived to be inequitable; consumers respond unenthusiastically by stay away from transactions, contacts with the provider or even engage in penalizing actions such as boycotts (Homburg, Hoyers and koschate, 2005). If a transaction or a price is perceive as unfair by consumers, they will engage in disciplinary actions (Antje and Mark, 2010). They will avoid the transaction and do not buy at all. Besides, there is a positive relationship between individuals perception of fairness and their level of expenditures, and that consumers tend to spend more money with specific providers if transactions are considered fair (Daskalopoulou and Petrou, 2006).Oh (2003) found that buyers comparison of actual price against their internally held reference price seems to affect their subsequent judgments about price, quality, and value. Kunal and Yoo (2010) shows that price has a positive impact on behavioral intentions. Price is one tangible cue from which consumers form expectations. As a result, the elements of marketing play a more important role in services since consumers are more sensitive to cues such as price (Bitner, 1990). Voss, Parasuraman and Grewal (1998) suggested that the link between price and satisfaction. When the consumers are satisfied with the price, they will purchase the product. Furthermore, should be noted that consumers buy high priced brands (typically luxury goods), driven by either social adjunctive attitudes that seek design, image, or social status or value-expression attitudes that seek product durability or quality (Wilcox, Kim and Sankar, 2009). Conspicuousness (willingness to spend a great amount of money to demonstrate their social status) also plays an important role on brand purchases (Kunal et al., 2010). Wilcox et al. (2009) find that high-priced brands are highly related to consumer conspicuousness. Consumers looking for quality, status, self expression, and image will gravitate toward high-priced brands to fulfill their goals, the achievement of which can be signaled through promotional messages of conspicuousness and exclusivity (Kunal et al., 2010). The level of price is found to positively affect behavioral intentions mainly because price establishes image of the brand in the eyes of the consumers (Aaker, 1991). In a consumers heuristics, a high (low) price connotes a high (low) quality and image. For a conceptual convenience, there are two types of products by price: high-priced brands and low priced brands (Kunal et al., 2010). High-priced brands are brands on the market whose image is seen as the key factor. Consumers of these brands often purchase them mainly for image and are willing to pay a premium price for their perceived high quality and status, which make them price-inelastic (Bolton, 1989). Low-priced brands tend to be purchased for utilitarian value, with the consumer relying on the perceived value for price. Consumers would typically look for low prices of these brands or substitutes to get the best value (Kunal et al., 2010). Consumers tend to interpret higher prices with higher quality, and low prices are percei ved as an indication of inferior quality (Rao and Monroe, 1988) According to Thaler (1985), there is more than couple of brand of mobile phone that consumer will find in todays market, this will most likely influence the consumers indicator on the pricing that being sold. Price is no longer an element that can be ignore for investigation whether or not it is an crucial factor that affects consumers behaviour in products and services. Given an example, a customer is choosing either a offline and a online book store for books, the distance of the store will be the first consideration and then followed by the time needed for delivery and lastly the price of it (Karlsson, Kuttainen, Pitt and Spyropoulou, 2005). As seen, price is a vital issue that the consumers need count into consideration. Recently, most of the consumers are pursuing a high quality services, though service is an important factor, yet the unwillingness of consumers to pay for obtaining a higher level of service by sacrificing an extra amount can still be seen (Tse, 2001). On the oth er hand, price might not be part of their considerations especially when dealing with web shopping, which the major concern falls on convenience, security and store offer (So, Wong and Sculli, 2005). In addition, there is a positive relationship between price and quality (Etgar and Malhotra, 1981). It explains that most of the consumers will regard high price goods and services equals to high quality. Thus, if the price level is at a peak but the quality or features are comply with the consumers expectation; they might perceive as fair and are more willing to pay a at a higher price to owns a better quality goods or services (Monroe, 2003). Due to the price of a product has a key authority on the consumers buying decision (Evanschitzky, Kenning and Vogel, 2004), it is normal to concentrate on it. As a precondition to valuing a price as low, the consumer must have at least a vague idea of the normal price. Only if that idea of normal price is present consumers can assess whether or not the offer is a bargain. The marketing-mix instrument of price is currently used excessively to attract consumers to a particular product or store. According to Kenning, Evanschitzky, Voegl and Ahlert (2007) nearly, every advertisement emphasizes price that over 90 percent of retailers in this market screen the prices of their competitors on a regular basis. Price knowledge is a psychological construct that relevant to retailer success, since it influences both a consumers buying decision and the sales margin. At the same time, it can help the retailer to exploit consumer willingness to pay. The price of a product is one of the most important marketing-mix tools which are currently used excessively to attract consumers to a certain product or store (Evanschitzky, Kenning and Vogel, 2004). Price knowledge is a psychological construct that is relevant to the success of the retailer, since it influences a consumers buying decision. At the same time, it can help the retailer to exploit the consumers willingness to pay by using information about price knowledge for the pricing of products.